Ads of the Week: 11 December

  • TVC of the week
  • December 11, 2018
  • StopPress Team
Ads of the Week: 11 December

 

Who’s it for: Auckland City Mission by 99 

Why we like it: To encourage donations to the Auckland City Mission, and less waste during the festive season, this ad is a mix of humour and seriousness to highlight the City Mission’s new initiative. Instead of buying a silly gift which never gets used  – a rubber chicken or chattering teeth for example – buy one off the website, through which the money goes to the City Mission and the recipient gets an email. It’s a great idea for a wonderful cause.

 

Who’s it for: Lotto New Zealand by DDB​

Why we like it: Who doesn’t love a joyful reunion (Love Actually anyone?) – Lotto’s latest ad, part of the Imagine campaign, reunites the two armoured truck drivers in a Christmas surprise. While it may not have quite the same impact if you didn’t see the Amoured Truck spot, it’s still festive enough to make you smile.

 

Who’s it for: Pak’n’Save by FCB​

Why we like it: Stickman is celebrating Christmas with his cousin Snowy the Snowman. As usual, the spots have Stickman poking a bit of fun at the often mundane task of grocery shopping. Let's hope that Snowy survives the Kiwi heat. 

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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