Who’s it for: Forsyth Barr/Summer by FCB New Zealand
Why we like it: New Zealanders are notorious for taking serious decisions lightly and this tongue-in-cheek ad by FCB for Forsyth Barr’s Summer KiwiSaver scheme gets that tone just right. A human-sized sheep in trendy clothing talking about his negligence towards his financial responsibilities is enough to get a chuckle out of anyone. The thinly veiled analogy to ‘not be a sheep(le)’ and take responsibility is not preachy but light-hearted.
Who’s it for: ANZ by TBWA
Why we like it: We all know it’s rare to see a heart-to-heart between two men on television so it’s nice to see just that in ANZ’s new KiwiSaver ad by TBWA. The way KiwiSaver is brought up in the ads is pretty clunkily approached but adding other topics such as dating, household chores and life makes the ad an endearing watch.
Who’s it for : Spark by Colenso BBDO
Why we like it: Matariki season is bringing with it a lot of joy and pride nationwide this year. Spark’s unique video embraces what is important about our very own New Year – family, traditions and knowledge. More an educational resource than ad, the care taken to make the imagery and sentiment culturally appropriate is evident in the decision to include all nine Matariki stars. The animation artfully articulates the stories behind the constellation while the te reo Māori script is as much soothing as it is exciting to see the language celebrated.