Absolut art for Samoa

  • Media
  • October 22, 2009
  • Frances Chan
Absolut art for Samoa

absolut lockup box

“Doing things differently leads to something exceptional,” says the new ‘Anthem’ TVC for Absolut Vodka. It is very cool, as you can see.

Youtube Video

In Auckland, the launch was hyped in conjunction with Absolut Collaboration, a virtual exhibition housed in an inflatable cube in Ponsonby’s Western Park last weekend. The exhibit included word art by Cut Collective, skin art, film, photography, jewellery, sculpture and design. The cube, VIPs and Absolut cocktails have come and gone but the giant letters painted by Cut Collective are now on auction on TradeMe.

Samoa2Each letter is around six feet tall, and the original original fonts were created by typographer Brogan Averill.

The auctions close next Thursday 29 October. All profits raised with go to the NZ Red Cross Samoa Tsunami Relief Fund.

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Is consolidation the way of the future?

  • Advertising
  • January 18, 2019
  • Caitlin Salter
Is consolidation the way of the future?

The tail end of 2018 brought with it some major announcements between media companies and the booming out-of-home market. Nearly two months since NZME and Go Media enacted their partnership and MediaWorks and QMS Media announced their proposed merger, we have a chat with media agencies to see whether the latest developments are a sign of things to come.

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