This year might not have seen the biggest awards haul by Kiwis at the Cannes Lions, but rather than wallow, we figure why not celebrate those in the industry that did it best, particularly in the Press Lions category. And so, without further ado, here’s some creative inspiration by way of the Grand Prix and Gold winners.
Press Lions Winners: Grand Prix
Samsonite, Heaven and Hell. Agency: JWT Shanghai
Press Lions Winners: Gold
Volkswagen, responsible driving. Agency: DDB Argentina
Shieldtox, Naturgard insect repellent. Agency: Euro RSGG, Bangkok
Bayer, Tabcin cough medicine. Agency: Y&R Buenos Aires
The tail end of 2018 brought with it some major announcements between media companies and the booming out-of-home market. Nearly two months since NZME and Go Media enacted their partnership and MediaWorks and QMS Media announced their proposed merger, we have a chat with media agencies to see whether the latest developments are a sign of things to come.