A Chorus of approval

  • TVC
  • May 24, 2010
  • Ben Fahy

Youtube Video

Who it's for: Chorus/TelecombyChameleon TV

Why we like it: A little bit of self-deprecation from the cable layers. Looks like the battle for the fibre optic network is starting to heat up. And it's the first Telecom advertising we've seen on the screen for a while.

And, while we're here, a new TVC for Häagen-Dazs by the Sweet Shop's Noah Marshall, with the tenuous link to Kiwiland being that part of it was filmed in New Zealand.

Youtube Video

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"Like a short film festival": Electric Kiwi's Andrew Cooper on taking creative in-house

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In the wake of Electric Kiwi reaching the 40,000 customers mark, we sit down with chief marketing officer, Andrew Cooper, to hear how the brand has evolved its marketing strategy by tightening up its target audience and tackling the creative in-house.

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