Sloganise car, win car*

  • Win
  • July 6, 2012
  • Ben Fahy
Sloganise car, win car*

As the owner of a Subaru with close to 250,000kms on the clock, getting the chance to drive a car that doesn't make strange noises when you turn into a parking space or smell like a squash court is something of a novelty for me. Driving Audis around Hampton Downs at high speed (RIP pukeko) was certainly a helluva lot of fun, so when I was given the opportunity to take Honda's new hybrid CR-Z coupe for a hoon, I decided to give it a nudge. And the kind folks at Honda are keen to offer one StopPress reader a hoon as well.

During my formative years, I remember my insurance broker father warning me not to get into a CR-X, which shares some similarities to the CR-Z, because they had a tendency to roll. Not a particularly good feature in a car, obviously. But that seems to have been taken care of, as it's now got a five star safety rating in Australia and recently took Wheels Magazine’s Car of the Year 2011, beating the Volkswagen Scirocco, Audi A6, Ford Focus, Range Rover Evoque and Skoda Yeti (if you like your brmmm brmmms, get a copy of the latest issue of NZ Marketinghere to find out who's got their foot on the gas in the local automotive market).

“The CR-Z takes the car where it should be going… smaller, lighter, more efficient, more fun,” the judges swooned. “A revelation! Handles fast stuff with great stability and changes direction no fuss at all.” 

Technically, it's a sports car, so driving it around this past week has given me a glimpse into what my looming mid-life crisis might feel like. And, perhaps adding to that feeling, it's got a seemingly pointless fin on top, something I've always thought of as a slightly more upper-class version of the spoiler. But, on the plus side, as it's a hybrid, it appeals to my cheap side. And with a surprisingly peppy six-speed engine, it also appeals to my boganic Invercargill heritage.

So, if you want to win a CR-Z (*you've been asterisked, because it's only for a week) and get behind a dashboard that looks a little bit like a Japanese gameshow, come up with a slogan for it. Extra points if it's a jingle.   

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Year in Review: Kyle Morris, Stuff

  • Year in Review
  • January 17, 2019
  • Kyle Morris
Year in Review: Kyle Morris, Stuff

Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Kyle Morris, head of creative and design at Stuff, has to say.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit