With the country’s two biggest telcos each releasing big new brand campaigns at the same time, we thought we’d compare and contrast some of the follow up work. So, dear StopPress friends, who do you think is winning the communications battle at this early stage?
Everyone’s favourite boy was introduced to New Zealand last week in DraftFCB’s big ‘Do Your Thing Better’ TVC and James Rolleston has kept things ultra fresh and cheeky with a series of ten second spots showcasing a selection of mobile apps (extra points for the pie sandwich, a University of Otago staple). There’s also some instore and print activity, with work focusing on New Zealanders’ favourite 30 things to do.
After the lovable rogue and his turtle mate made themselves known, Telecom and Saatchi & Saatchi released a few more spots promoting its pre-paid and broadband deals. And a new business-focused effort launched this week.
And there’s also been a bit of a rebrand for the smartphone network.
Credits for Vodafone stings:
Client: Vodafone New Zealand
Agency: Draft FCB, Auckland
Group Executive Creative Director Australasia: James Mok
Executive Creative Director: Regan Grafton
Writers: Matt Williams
Art Director: Freddie Coltart
Head of TV: Esther Watkins
Agency Producer: Pip Mayne / Casey King
Head of Client Service: Fleur Head
Group Account Director: Karla Fisher
Graphics: Reuben Boey
Film Company: Kontent
Director/Producer: Simon Mark-Brown
DOP: Sigi Spath
Editor: Betrand Remaut
Sound design & Mix: Dan Nathan, Liquid