A 70s look, terracota tiles or vinyl? Flooring Xtra explores different styles in new TVC

  • Advertising
  • May 4, 2018
  • StopPress Team
A 70s look, terracota tiles or vinyl? Flooring Xtra explores different styles in new TVC

Flooring Xtra is offering New Zealanders ‘style by the square metre’ in its first campaign with Y&R since their partnership in January.

The thirty-second jazz infused TVC takes viewers into Kiwi homes sharing eclectic and textural styles of flooring. The ad mentions ‘across New Zealand homes lie over 200 million square metres of flooring, or as we see them square metres of potential’.

The ad hopes to excite people about flooring as Y&R art director Kate Lill says for many New Zealanders, flooring is last on the list of things to do.

"It's often seen as a practical purchase, with its ability to transform a space overlooked. We wanted to position Flooring Xtra as the champion of style, by the square metre,”.

The lighting is warm and offers a quintessential Kiwi setting, beginning with retro themes and finishing with a modern touch.

“The TVC asks Kiwis to look down and re-evaluate their flooring, whether it's a tatty old carpet or garish 70’s lino, and redefine their style from the ground up.”

The campaign launched with TVCs, radio, print and digital; and within a few days of being live, it's already resulted in the most customer enquiries Flooring Xtra has ever received in one day.

Flooring Xtra marketing manager Skye Turner says the new brand campaign differentiates them from its opposition who tends to shout at customers to buy rolls of carpet in warehouse sales.

“Flooring is one of the largest surface areas in a home, and often the most permanent so we wanted to change perceptions of how people view flooring and have it approached as a considered interior design choice.”

Additionally, Y&R managing director Jono Key says he is excited about the new position Flooring Xtra has taken, and credits Flying Fish for helping bring it to life.  

“It’s very early days in the campaign but we’ve already seen record daily website traffic, so here’s to Kiwis getting rid of that old vinyl.”

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Sky fall: Competition swipes sales, subscribers

  • Media
  • February 20, 2019
  • Radio New Zealand
Sky fall: Competition swipes sales, subscribers

Sky Television's first half profit has dropped sharply as it battles tough competition, forcing it to raise prices.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit