2degrees picks Ikon as new media agency

  • Media
  • May 10, 2013
  • Sim Ahmed
2degrees picks Ikon as new media agency

Ikon Communications has won 2degrees as a client, snatching the number three telco away from its previous partner Carat.

Ikon won the telco over following a pitch process, says 2degrees chief marketing officer Malcolm Phillipps. However, he would not reveal who else participated in the pitch, but a reliable StopPress source says Carat and Starcom were involved also.

Phillipps says he's unwilling to comment further about the appointment of the new agency until Ikon releases an official statement, but does add that the decision to move is not a reflection on Carat's performance. 

"It was a matter of our alignment going forward and we see Ikon as a strong choice," he says.

In New Zealand Ikon also does the media buying for Kiwibank, Mercury and the New Zealand Post.

More as this story develops.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit