Up-and-Comers: Georgia Middleton, Hunch

We’ve given the mic to the industry’s future leaders. Georgia Middleton, a writer at Hunch, shares her thoughts on adland. 

How did you get into advertising? What sparked your interest in getting into the industry? 

In the lead-up to my final year at university, I landed a summer internship for a small creative shop in Wellington. I wasn’t entirely sure what I was signing up for, but ended up loving it.

How did you come to work at Hunch?

LinkedIn, actually. After trying my hand at art direction and copywriting, I knew I wanted to pursue the latter. And Hunch had the perfect role going.

What’s your favourite project you’ve worked on so far? 

Names aside, we recently spent a couple of weeks on a big rebrand. The project was very collaborative, rewarding and most importantly, fun.

Where do you get inspiration?

I think you can get inspiration from anything, it’s just a matter of being conscious of it. I do read a lot, though — everything from The Spinoff, to short stories, to the back of a cereal box.

What’s been the most challenging thing you’ve had to deal with in your role? 

Judgement. Your work is being picked at each and every day. And although I found this tough initially, there’s real value in being challenged.

What advice would you give to those entering the industry? 

Any experience is worthwhile. And it’s only through trial and error that you find out where your strengths lie, so don’t be afraid to play in a few different spaces.

This piece originally appeared in the 2019 Agency Issue of NZ Marketing magazine. Subscribe here.

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