Jens Monsees has been named the chief executive officer and managing director of WPP AUNZ, effective 1 October.
He will take over from John Steedman, who stepped in as interim CEO in October 2018. The role was previously held by Mike Connaghan, who resigned from the company last year after 12 years at its helm.
The appointment will see Monsees join WPP AUNZ from BMW Group, where he was most recently corporate vice president leading global digital strategy, corporate planning and product strategy.
At BMW Group, he's been instrumental in the business and cultural transformation of the global BMW Group from a traditional Original Equipment Manufacturer (OEM) into a customer-focused and data-driven mobility tech company.
Prior to BMW, Monsees held a range of senior executive positions in digital marketing and branding, including: Global CEO of digital marketing at Arvato AG (part of the Bertelsmann Group); branding director for automotive, consumer goods, food retail and health care at Google Germany; and various other marketing and branding roles at Mondelez and Schwarzkopf & Henkel.
For the WPP appointment, the board conducted an extensive global search.
"This appointment underlines our new positioning as a leader not only in creative advertising, branding, communications and media but in technology, data and business transformation," says Rob Mactier, chairman of WPP AUNZ.
"Jens has a strong reputation for building brands and leading change in several industries. He brings rich experience and client-side insights to the role, at a time when the changing needs of our clients are paramount."
About his appointment, Monsees says: “I am looking forward to working with John Steedman and the executive leadership team to keep developing and empowering our talent. I’m excited to build on Mark Read’s global strategy for a new era of creative transformation and to support the translation of that strategy into outcomes that build long-term profitable growth for the company, and for our shareholders.”
Steedman will continue to lead WPP AUNZ with the executive leadership team until Monsees takes up his position. He will then work closely with Monsees to ensure a smooth handover.
Steedman will also continue in his role as executive director and chairman of media investment management fir WPP AUNZ following Monsees joining.