Stuff has announced the appointment of Phillipa Cameron to the new executive role of chief customer officer (CCO).
Cameron has been with Stuff for eight years, starting as digital marketing manager and progressing to national brand manager. In stepping into the CCO seat, she moves from her current role as brand and communications director.
She will assume full responsibility for the relationship and experience of the customer with Stuff and all of its products across marketing, brand and communications.
The role will have a strong focus on enhancing and building customer revenues, including responsibility for leading the business’ membership strategy across Stuff, Neighbourly and new ventures.
Stuff CEO Sinead Boucher says Cameron was appointed to the executive team last year and has been an outstanding contributor to wider strategic matters.
"Her strengths in cross-business collaboration and building excellent relationships put her in a strong position to be successful in this role.”
The creation of the position reflects Stuff’s focus on the customer – that’s audience, member, advertiser, subscriber, or partner – and the importance of putting them at the heart of every decision the business makes, to create superior customer experiences at every touch point.
Cameron's appointment follows a wave of senior commercial departures from Stuff.
Earlier this year, former head of business marketing and insights Nimesh Amin, former national sales director Mark Copplestone, and former custom solutions director Susana Leitão departed.
Amin is now self-employed and available for data, insights and marketing opportunities, while Copplestone is an independent consultant and Leitão is a senior partnership manager at AskYourTeam.