Rob Limb named Track CEO, Andy Bell steps up to managing director

  • Advertising
  • March 13, 2018
  • StopPress Team
Rob Limb named Track CEO, Andy Bell steps up to managing director
Andy Bell, Rob Limb

Track New Zealand has a new managing director in Andy Bell, whose incumbent Rob Limb is assuming the role of chief executive of Track Australia and New Zealand.

To take up the role, Bell, who has been with the agency since 2011, moves from his position as Track New Zealand general manager and will remain Auckland-based.

Meanwhile, Limb, also predominantly Auckland-based, will spend regular time in the Sydney and Melbourne offices, and will be leading the 120-strong team across Australia and New Zealand.

Marty O’Halloran, chairman and chief executive of DDB Group Australia and New Zealand, says the joint moves follow strong results Track New Zealand has achieved over the past few years, and the positive blueprint the agency has provided to the wider Track network.

“Track NZ has had such a great run over the last couple of years, and between Rob and Andy has enjoyed an embarrassment of riches in the management stakes,” says O’Halloran.

“To be able to have Rob also involved in Australia, delivering the great results Track has been experiencing in New Zealand, while Andy continues to build on the success in New Zealand is an ideal situation.”

Most recently, Track scooped the Grand Prix at the NZDM Awards earlier this month.

Track was born in 2016 when the Rapp brand rebranded. The move was the result of invest in the CRM network due to an increased focus on the integration of CRM capabilities across clients and platforms.

Since then, the agency has been growing and in March last year, Limb told StopPress it's focus is all about growing customer value.

"...we are really positioning ourselves as a customer growth agency, which is really the acquisition of customers and nurturing customers as well.”

O’Halloran adds Bell has been instrumental to the growth of Track New Zealand and deserves to move into the managing director role.

“Andy is a strategic master and it’s been wonderful watching him progress and take on more management responsibility with Rob in Australia on a regular basis.  Andy has a strong management team around him and exciting plans to push the boundaries in the New Zealand customer experience space.”

About the move, Bell says he’s excited for this new challenge and looking forward to taking the agency to new heights in 2018.

“It’s a great time to be working in this industry, more people are individually addressable, across more channels, than ever before, and customer focus has returned as a C-suite concern.”

Limb is also excited by the new challenge but adds he remains passionate about the work Track New Zealand has been doing locally.

StopPress has been in touch with DDB Group about the appointment of a new general manager and will update the story accordingly.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

AIA appoints Anthem for New Zealand rebrand

  • Advertising
  • March 22, 2019
  • StopPress Team
AIA appoints Anthem for New Zealand rebrand

AIA has appointed Anthem to oversee its rebranding in New Zealand.

Read more

StopPress noticeboard: 21 March

  • Noticeboard
  • March 21, 2019
  • StopPress Team
StopPress noticeboard: 21 March

Deals, expansions, launches and acquisitions across the Industry.

Read more

Grey Matters: boycotting digital behemoths and strength in diversity

  • Voices
  • March 21, 2019
  • Graham Medcalf
Grey Matters: boycotting digital behemoths and strength in diversity

Graham Medcalf takes a look at the week that was, covering advertisers moving away from Facebook, Google and YouTube, and the value of inclusive ads.

Read more

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

topics
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

SXSW 2019: E–M–P–A–T–H–Y Find out what it means to me

  • Voices
  • March 21, 2019
  • Sarah Geel
SXSW 2019: E–M–P–A–T–H–Y Find out what it means to me

Anthem’s senior account director, Sarah Geel, looks at how empathy is turning the dial on customer experience.

Read more
“Have our own voice”: Hello Zukeen on taking risks, celebrating the arts and the joy of magazines
news

“Have our own voice”: Hello Zukeen on taking risks, celebrating the arts and the joy of magazines

StopPress talks with Sam Fraser-Baxter, editor of arts and culture magazine Hello Zukeen, about self-publishing, the magazine's nonsensical name and the expectations of print.

voices

How media plan to cover the accused Christchurch shooter's trial

  • Media
  • March 20, 2019
  • Radio New Zealand
How media plan to cover the accused Christchurch shooter's trial
The accused in court Photo: NZME

Media outlets have begun discussions on how best to cover the court case of the accused Christchurch terrorist without giving him a platform for propaganda.

Read more

Storytelling wins Harrisons February Ad Impact Award

  • Ad Impact
  • March 19, 2019
  • StopPress Team
Storytelling wins Harrisons February Ad Impact Award

Kicking off another year of Colmar Brunton Ad Impact Awards is Harrisons, which takes out the award for February.

Read more

Assignment joins with Y&R to create VMLY&R in New Zealand

  • Advertising
  • March 19, 2019
  • StopPress Team
Assignment joins with Y&R to create VMLY&R in New Zealand

WPP AUNZ has announced Assignment Group and Y&R NZ will join forces to form the local arm of VMLY&R.

Read more

Farmers account awarded to Clemenger Group

  • Advertising
  • March 18, 2019
  • StopPress Team
Farmers account awarded to Clemenger Group

99 and Colenso BBDO have won the creative and customer experience business for Farmers. The win, after a competitive pitch, sees the advertising account return to 99 after a six-year hiatus.

Read more

IABNZ Q4 Revenue Report: digital revenue exceeds $1 billion in 2018

  • Advertising
  • March 18, 2019
  • StopPress Team
IABNZ Q4 Revenue Report: digital revenue exceeds $1 billion in 2018

IABNZ's Internet Advertising Report for Q4 2018 has been a released, with total digital revenue in 2018 reaching $1.058 billion following four consecutive quarters of double-digit growth. The total represents nearly 15 percent growth year-on-year.

Read more

Marketing Industry Responds to Christchurch Tragedy — Social Media Platforms Need to do More

  • Advertising
  • March 18, 2019
  • ANZA and Comms Council
Marketing Industry Responds to Christchurch Tragedy — Social Media Platforms Need to do More

The Association of New Zealand Advertisers and the Commercial Communications Council have released a joint statement following the role social media played in the events in Christchurch.

Read more

Why privacy scandals don’t scare us off social media

  • Media
  • March 18, 2019
  • Radio New Zealand
Why privacy scandals don’t scare us off social media

Facebook knows who we message, the calls we make and the contacts in our phones, so why aren't we all closing our accounts? Max Towle investigates.

Read more
More than one model in the sea, part two: how organisations are taking the reins of their advertising
features

More than one model in the sea, part two: how organisations are taking the reins of their advertising

The marcomms industry is a fluid place. Clients come and go, new screens and platforms lure audiences’ eyes, talent moves from place to place, and in the face of these changes, the most efficient way to get a job done may not always be the same. Erin McKenzie takes a look at some of the clients doing it for themselves and the changing role of agencies, and finds there's more than one model in the sea.

Why slow is the new fast for marketing

  • Voices
  • March 18, 2019
  • Richard Brett
Why slow is the new fast for marketing

Richard Brett, Opr CEO, writes about the rise of slow TV, New Zealand's ageing population and the stigma attached to loneliness.

Read more

This is us: James Mok on New Zealand's darkest day

  • Voices
  • March 18, 2019
  • James Mok
This is us: James Mok on New Zealand's darkest day

VMLY&R managing director James Mok reflects on the 15 March terrorist attack in Christchurch, and how the industry can do better to represent New Zealanders.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit