Pick returns to New Zealand in senior Colenso BBDO/Proximity role

  • Advertising
  • September 26, 2013
  • StopPress Team
Pick returns to New Zealand in senior Colenso BBDO/Proximity role

He's an "integrated, digital and direct creative heavyweight" who's renowned as one of the nicest guys in advertising and, after three years in New York, Wayne Pick is returning to New Zealand in the role of creative director at ColensoBBDO/Proximity Auckland.

“To lure Wayne and Kim back to New Zealand is a coup for us," says Maggie Christie, Proximity’s general manager. "We know that to deliver the best work you’ve got to have the best people and Wayne is one of the best. In fact, he is brilliant.”

Christie has been looking for the right creative director for around a year and he is an addition to the team, rather than a replacement. 

With over 20 years experience, Pick has worked at leading agencies in South Africa, Singapore and London before moving to New Zealand with the Tequila\ network in 2004. During his time as creative director from 2004 to 2007 it was ranked in the Top ten most-awarded agencies in the world on the Won Report, as well as being named AdMedia ‘Compact Agency of the Year’.

In 2007, he took up the role of executive creative director at Rapp New Zealand. During this time the office was also ranked in the Top ten in the Won Report and was named AdMedia ‘Interactive and Direct Agency of the Year’. 

In 2010, he moved with his family to New York as creative director on HP at Rapp and in 2011 he took over the role of executive creative director with his wife and creative partner Kim Pick (she won't be joining him in his new role, however). In his time as the executive creative director at RAPP New York their integrated and digital new business wins included Disney, Clorox/Brita, Gerber, Electrolux and Luta. They were also responsible for clients including HP, Time Warner Cable, Viagra, Humana, Merck and Johnson & Johnson. Pick was appointed to the US Executive Team in 2012.

Over his career he has won in excess of 100 international awards, including Gold at Cannes, the Effies, the Caples and the DMA Echos–and the Grand Prix for three consecutive years at New Zealand’s Marketing Association RSVP (now DMA) Awards. He is currently on the Executive Committee of the Caples Awards as well as having judged North American Effies, Caples and Social Media Week in the US.

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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