Movings/Shakings: 4 December

  • Movings/Shakings, brought to you by Marsden Inch
  • December 4, 2018
  • StopPress Team
Movings/Shakings: 4 December

General manager

MediaWorks has appointed Scott Bibby as general manager within the agency sales team, responsible for TV, radio and digital revenues across a large agency group.

Scott joins MediaWorks from a very successful tenure at APN Outdoor, most recently as agency sales director. Prior to this he worked in media agencies including five years at Starcom.

MediaWorks head of agency Donna Gurney is thrilled with the appointment.

“To have someone as passionate, talented and well respected by the industry as Scott joining us is a huge win for MediaWorks and will further enhance the momentum we’ve built over the past two years. We can’t wait to have him on board.”

Bibby says the move is an exciting new challenge for him.

“The opportunity to work with some of the industry’s best talent while working across multiple platforms was a no-brainer. I’m beyond excited to be joining Glen, Donna and the MediaWorks team in the new year.”

Scott will commence his role with MediaWorks from Monday, 14th January 2019.

Digital director appointment

Carat NZ has appointed Hayden Skelton to the role of digital director on some of the agency's highest profile accounts, including DB Breweries, Holden and L'Oréal.

Skelton has spent the last 10 years working across the country's leading agencies and publishers, giving him an extremely well-rounded digital outlook. He joins Carat from his most recent role at MBM, where he has led the digital planning for clients such as Vocus, VTNZ and Serato.

Carat NZ general manager Alex Lawson says he is confident Skelton will help create some ground-breaking work.

"Having someone like Hayden join the team – who brings with him not only a strong background in digital excellence but also a keen strategic mind – reflects the continued commitment we have to delivering our clients the best strategic thinking and innovation."

Skelton says he's particularly pleased to join the Carat team because of the Dentsu Aegis Network's strategic acquisitions and the way they champion staff mental health.

"The digital landscape is more fragmented and nuanced than ever, with no sign of slowing down. Success requires the support of a network that invests in the infrastructure and talent needed to perpetuate innovative solutions that deliver results."

He started with Carat in late November.

Channel director

Nicole Earnshaw has joined Harvey Cameron Group as channel director, leading one of the largest client teams within the agency.

Earnshaw joins the team with more than 13 years experience in media and communications planning. She previously worked at Sky and TVNZ, and most recently as a business director at FCB where she spent the last decade of her career. 

Cushla Baggott, managing partner (channel), says Earnshaw's experience and enthusiasm make her the right fit for the role.

"She brings extensive experience in retail, government and brand as well as the knowledge of how to drive true collaboration in a full-service environment to achieve award-winning results for her clients."

Earnshaw says she is excited about her new challenge.

"I am delighted to be welcomed into the Harvey Cameron fold and am excited to be working alongside passionate individuals with shared ambitions for the future."

The appointment is the latest milestone for Harvey Cameron Group, which earlier this year recruited Terri Collier and restructured the channel team with the introduction of new senior roles annouced last month.

New PR agency

A new beauty and lifestyle PR agency has launched in Auckland, called Rise & Shine PR. Headed up by Luci Marshall, the new agency is starting out with founding clients: Dermalogica, Clinic 42, SOHO Wine, Curionoir and Miss Crabb. 

Marshall says she is excited to create an agency that encompasses her own values and experience from both in-house and agency work.

"We are focused on strategically helping our clients stand out with personalised PR, events and social media solutions regardless of their size. We like to think of ourselves as an extension of their business as opposed to an external company."

Dermalogica New Zealand managing director Natasha Bourke says she's looking forward to working with Marshall on her new venture.

"We've worked with Luci for over seven years, and above all, she really understands how to nurture relationships with people. I think it is this, combined with her understanding of strategy that really sees her stand out from the pack."

Agency network

Integrated experiential agency Darkhorse NZ has announced that it has joined forces with Project Worldwide, a global independent agency network. The move will see Darkhorse NZ join Project's suite of contemporary agencies dedicated to delivering experiential campaigns on a global scale.

The network has previously had a limited presence in New Zealand, operating remotely from its Australian headquarters. 

Robert G Vallee Jr, chairman and CEO of Project Worldwide, says Darkhorse was the perfect place to start with its New Zealand expansion.

"We have wanted to expand our geographic footprint into New Zealand for some time. When we met Mike [Hewitt] and Liam [Taylor], we immediately knew there was a cultural fit with the other agencies in the Project network. They’re smart, collaborative, and very much straight-talkers. And they are doing outstanding creative work for their clients.” 

Darkhorse co-founders Hewitt and Taylor both acknowledge that the move markets an exciting new chapter for the business, as it will mean new growth and creative opportunities for clients.

"This move will ultimately strengthen our overall offering, and service delivery on a larger scale," Hewitt says. "We are thrilled to have the commitment from Project to help us continue to achieve the best results for our clients."

Darkhorse NZ will remain headquartered in Auckland but will eventually launch a presence in Australia.

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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