Movings/Shakings: 22 May

  • Movings/Shakings, brought to you by Marsden Inch
  • May 22, 2018
  • StopPress Team
Movings/Shakings: 22 May

Taking charge

NZ Post chief marketing officer Bryan Dobson has announced the appointment of Chris Wong and Sarah Sandoval as senior marketing leaders.

Chris Wong and Sarah Sandoval

Wong has already begun in his new role as general manager business marketing, and Sandoval has started as manager consumer marketing and brand.

Wong joins NZ Post from the executive team at Paymark where he was chief operating officer. Sandoval was most recently global head of marketing and innovation at Sealord, and previously held senior marketing roles at Fonterra, pernod Ricard, TACA Airlines and Virgin Media.

Additionally, Matt Geor has been welcomed as head of mail (acting).

Shifting ranks

Mitsubishi Motors New Zealand (MMNZ) has established a new senior management structure, which aligns with its future growth targets.

Daniel Cook and Reece Congdon

The two appointments see Daniel Cook (previously general manager of vehicle sales and marketing) become chief operating officer and Reece Congdon (previously marketing manager) become head of corporate and marketing affairs.

MMNZ CEO and president Warren Brown says that the appointments would both strengthen the senior leadership team and allow the wider organisation to develop in pursuit of its ambitious goals.

Breaking ground

Auckland based shopper marketing agency, Raydar has today announced the launch of a new behavioural research division, Sapien, which will be headed by research director Mark Vincett and insight director Manya Craig.

Managing director of Raydar and 99 Troy Fuller says “Sapien is a powerful blend of people and technology designed with a sole purpose of understanding why we as humans have this amazing ability to say one thing and do something entirely different”.  

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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