Movings/Shakings: 20 May

  • Movings/Shakings, brought to you by Marsden Inch
  • May 20, 2014
  • StopPress Team
Movings/Shakings: 20 May

Final high-five

Val Green has resigned from her position as the general manager of marketing at Lotto NZ, bringing an end to a 21-month stint at the company.  

Her last day was on Friday last week, and at this stage it still unclear exactly why she has decided to leave the organisation.

Lotto NZ's head of brand and communications Kelly Millier was contacted about this move, but she declined to comment when questioned on Green's reasons for resignation, on who will step into the position of general manager of marketing or on whether Lotto NZ was currently on the hunt for a replacement. 

Prior to joining Lotto NZ in September 2012, Green worked as the marketing director at House of Travel from 2008 to 2012 and before that she spent eight years in senior consumer marketing and management positions at Telecom New Zealand between 2000 and 2008.

She also gained experience in marketet research while working as the managing director of New Zealand operations at NFO research.    

StopPress understands that Green is yet to find a new position.

Sitting on the interactive throne

The Interactive Advertising Bureau of New Zealand (IABNZ) announced that Spencer Bailey, the general manager of digital at APN News & Media, has been elected as its new Chair.

"I look forward to working with the IABNZ Board and members to continue demonstrating the efficiency of interactive advertising,” said Bailey.   

The new chair replaces Dan Robertson who held the position for over 12 months before leaving the interactive world of MSN for TV3. John-Paul Randall, the digital media sales manager at TVNZ, has been acting chair while the board reviewed their strategic plan. Randall will remain onboard as vice chair of the organisation.

“I’d like to express my thanks to Dan and JP who were not only instrumental in driving member value around marketing, governance, mobile and measurement but a fantastic team to work with, says Alisa Higgins, the soon-to-depart general manager of IABNZ.

The IABNZ Board also has a number of new faces joining Bailey: James Butcher, the group business manager at Mi9 Media; Janet Faulding, the general manager at Seek NZ; Josh Borthwick, the head of advertising at Trade Me; Philip Coop, the director of innovation and strategy at Yellow New Zealand; and Rebecca Saunders, the digital advertising sales manager at Fairfax Media New Zealand.

New York gets Savage

Y&R NZ's head of copy Carlos Savage will be transferring abroad to take up a role as an associate creative director on the Land Rover global account at the New York offices of the agency's international network.

After graduating from Media Design School in 2005, Savage was snapped up by DDB, where he cut his copywriting teeth during what was about a five-year stint. After this, he opted for an indie agency and served at Barnes, Catmur & Friends for a year and four months.

He then crossed the Tasman and spun a few lyrical yarns at US Sydney (for just over a year) and The Monkeys (for five months), before returning to Auckland to take up the head of copy position at Y&R in July 2012. 

Y&R NZ's chief executive Josh Moore says that agency is very big on promoting its people into "great roles within the network".

At this stage, the agency has not found a replacement to Savage but Moore says that associate creative director Tom Paine is on the hunt for someone suitable.  

A 15-year love affair

ANZ and New Zealand Cricket today announced that they have re-signed a three-year sponsorship deal, which will take the partnership between the two to 18 years.

ANZ has supported New Zealand Cricket for 15 seasons, making it one of the longest-running sports sponsorships in New Zealand.

"We've enjoyed standing by the sport at all levels since 1999, and we’re extremely proud to be standing behind New Zealand’s favourite summer sport for the next three years," said ANZ chief executive David Hisco.

ANZ's affliation to the Black Caps has also resulted in benefits for the the sport in general, with the bank putting some fininacial muscle behind various community initiatives. 

"Over the past four years, the ANZ Grant Scheme has given out $400,000 in cricket-related community grants over to help players, teams, clubs and schools get the most out of the game and promote the development of New Zealand’s future cricketing talent," says Hisco.

As part of the sponsorship agreement, ANZ has also established ANZcricketworld, an online hub that features information, tips and special offers, club coaching tools and video tips from Black Caps.

To celebrate the 15 years of sponsorship, ANZ and NZ Cricket have compiled their 15 favouite home series moments from the last 15 years in a Facebook video.

Getting strategic

Carat has appointed Jacquie Bennett as planning director across the group in New Zealand.

In her new role, Bennet will provide strategic planning leadership for Carat as well as strategic input across the various companies in the Dentsu Aegis Network, including performance marketing agency iProspect, PR company Haystac, digital creative agency Isobar and activations businesses Synergy and ApolloNation.

“Jacquie is an absolute star and just the type of holistic thinker we want in our group," said Dentsu Aegis Network’s New Zealand chief executive Rob Harvey. "She is insightful, strategic, creative, and a brilliant cultural fit. I am really excited about having Jacquie in the Carat business and I know she will use the full potential of our unique operating model to add real value to Dentsu Aegis group and our clients."

Bennet joins the media agency after a stint of freelance consulting to media and creative agencies in New Zealand and Australia. Previously, she also held strategy director roles at OMD Auckland and Sydney (for about a year and a half at each location).  

Duo choose the emerald cross

Primary healthcare service provider Green Cross has effected two changes to its marketing team with the appointment of Dave Audley and Roseanne Silcock. 

Audley joins the company as executive of marketing and merchandise and will be a key member of the senior leadership team. He will lead strategic development and execution of marketing and merchandise initiatives and programmes. A highly experienced marketer with particular expertise in designing and implementing fully integrated marketing programmes, Audley takes up his new role direct from Melbourne where he recently completed a four-year stint as the director of consulting for Experian Asia Pacific.

The other new recruit, Roseanne Silcock, takes up the role of loyalty marketing manager, a position in which she will be responsible for the Living Rewards and Fly Buys loyalty programmes. Silcock has a strong background in loyalty with experience in many well-known programmes such as Tesco Clubcard (UK), Onecard and AA Smartfuel

Prior to taking up her new role, she worked at Southern Cross Healthcare as a loyalty and retention manager for a year. 

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