Movings/Shakings: 10 August

  • Movings/Shakings, brought to you by Marsden Inch
  • August 10, 2018
  • StopPress Team
Movings/Shakings: 10 August

An automotive appointment

NZME has announced that Greg Cassidy as the new head of Driven.

Cassidy has been at NZME for four years, previously working as general manager of the upper South Island. During his time in the general manager role, Cassidy was responsible for strong performance in the five markets he served. 

Prior to his work with NZME, Cassidy held national leadership roles with Southfuels Ltd, Goodman Fielder, Newell Brands and Delonghi NZ. He is no stranger to the automotive industry, having worked extensively with dealers in Canterbury as part of his general manager role. 

NZME chief executive Michael Boggs says Cassidy is well-suited to the role.

"Greg is a fantastic addition to the Driven team and will continue to run it as a high performing business unit that is flexible and responsive, to better serve the changing needs or our customer base. He is an experienced leader and we are confident he will take the Driven platform to new heights."

Branching out

KBR Digital has announced the launch of Cortechs, a brand new AdTech arm of its business.

Managing director Grant Hyland says AdTech in New Zealand is moving fast, and KBR Digital recognised the trend. 

"We've noticed a growing need in market for brands and agencies to understand it, leverage it, use it and use it well. It's an exciting time and space, and providing a consultative, partnership approach to AdTech solutions for clients seems timely and very much needed."

To date, solutions designed overseas have often been costly, resource heavy and frustrating because New Zealand isn't a one-size-fits-all market. Cortechs will navigate this issue by progressively rolling out a range of AdTech solutions that will be thoroughly vetted before being applied here. 

Cortechs has appointed Ben Osborne as general manager for the business.

"It's really exciting to have Ben on board, he brings with him a real dynamism and has a wealth of experience in building successful solution based business in New Zealand," Hyland says.

A new drop

Mission Estate has appointment senior leader Avram Deitch in the position of marketing manager.

Originally from the US, Deitch's passion for wine developed through several years managing restaurants, beverage programmes and retail wine shops. In 2005, Deitch discovered a taste for marketing when he joined Constellation Wines U.S. Five years later, he expanded his US domestic marketing experience with an international role, managing marketing and operations for everything outside of the US, with Delicato Family Vineyards. He joins Mission Estate after serving as global marketing manager at Yealands Wine Group, relocating to Hawke's Bay from Auckland.

Deitch says the move is the logical next step in his career.

"Being a part of a company that is literally nestled into the vineyards, and has such an incredible history is very exciting to me. The balance of respecting the legacy of the brand, while pushing it into new areas, is one that I take on with great respect, and excitement."

Mission Estate chief executive Peter Holley says the company took time to find the right person for the position.

"Avram brings an innovative, and inspiring approach to his area of the business, and represents the exciting position Mission Estate is in today. We have a lot to achieve, and I am very pleased to have a  talented team of people supporting our efforts as a 167-year-old New Zealand wine company."

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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