Movings / Shakings: 10 May

  • Movings/Shakings, brought to you by Marsden Inch
  • May 10, 2016
  • StopPress Team
Movings / Shakings: 10 May

Media man

​TVNZ has announced its appointed ex-NZ Yahoo sales boss Louis Niven as general manager of online sales.

A release says Niven has been brought in to drive the overall growth of its digital media business.

Niven will oversee the sales of TVNZ’s digital portfolio across all platforms including TVNZ OnDemand, One News Now and its new live-streamed male-skewed channel Duke.

In the past Niven has worked MediaWorks, Sky TV and agencies ZO and ColensoBBDO.

Niven took up the role at the start of the month, replacing Yael Milbank who was in the role for two years, and has a new role as general manager at Tremor Video.

A Tremor Video release says Milbank will “assume responsibility of building the team and scaling the demand side of the operation.”

A new recruit

Niki Schuck PR has brought another contractor, in the form of Kate Barron, to meet the demands of the expanding business.

Barron makes the move from Dunedin where she was marketing manager of the Otago Museum. As part of the role, she oversaw the publicity around the launch of the Perpetual Guardian Planetarium, a multi-million dollar project, and for various exhibitions, community programmes and strategic initiatives.

Barron has already started with Niki Schuck PR and says she's excited about the contract.

A hero for Xero

 Xero has brought onboard Murielle Baker as its new communications manager based in Auckland.

Baker will be handling general inquiries, while Xero head of global communications Alex Mercer after all global, financial, and corporate announcements.

Moving on

 Fisher and Paykel hired Minna Reinikkala about six months ago as head of marketing communications and strategy.

She moves over from Fonterra where she was group marketing manager for three years and marketing manager kids and consumer insights for one year.

Chin chin for the win 

Shuttlerock has picked up a top honour as part of the annual Facebook Innovation Spotlight, taking out this year’s 'Creativity' category

Facebook’s Innovation Spotlight Awards recognise industry partners working to create technology and services that make it easier for brands to source and deliver quality content at scale.

The Creativity category specifically celebrates those partners helping marketers with challenges such as generating original content, fighting advert fatigue and low advert relevancy, in a world where budgets and resources are continually shrinking.

The 2016 Facebook Innovation Spotlight received submissions from a number of global technology solutions, agencies and partners from around the world. Shuttlerock’s success was based on a range of factors, including the strength of its client results, uniqueness, scalability, and size of market.

As part of the entry Shuttlerock also showcased the success of foundation client Jucy Rentals, to demonstrate the power of the platform.

Shuttlerock COO Paul Bingham, said in a release: “We’ve worked very hard to build a truly unique platform, that lets organisations generate authentic photo and video content, quickly and easily, through a combination of innovative tools. We’re thrilled and honoured to receive this award as recognition of all that hard work."

In recognition of the win, Shuttlerock will be profiled by Facebook at two international advertising and digital marketing conferences, the Cannes Lions International Festival of Creativity in June, and dmexco, held in Germany in September.

It will also take a share in USD$500,000 worth of advertising credits, set aside by Facebook to promote awareness of all winners.

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Diversity and inclusion in action: Why Spark gets behind the Pride community

  • Media
  • February 21, 2019
  • Sarah Williams
Diversity and inclusion in action: Why Spark gets behind the Pride community

One of Aotearoa's biggest companies, Spark, is a firm supporter of the LGBTQI+ community through its annual Pride advertising campaigns, its partnership with charity OUTline, and its diversity and inclusion values within the company. Head of brand at Spark New Zealand Sarah Williams explains why the company chose to champion this social issue, how these campaigns attract both the loudest praise and the greatest vilification from New Zealanders, and why that it makes it the most important cause the company champions.

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