FCB has confirmed the appointment of Dan Martin to the position of chief executive, which has been vacant since December last year, following the departure of Brian van den Hurk.
Martin joins from the UK, where he was chief operating officer at Ogilvy & Mather, London.
In addition to this role, he has also worked at agencies such as Fallon, WCRS, Lowe Lintas and JWT.
FCB global vice chairman Bryan Crawford said he was pleased to have finalised the international search with the appointment of Martin.
“Dan is a focused and energetic leader who has extensive experience in client management and agency operations,” Crawford says. “Working with the deeply experienced FCB New Zealand management team, I know Dan will build on what has made the agency so successful and take the agency to even greater heights.”
While at Ogilvy, Martin secured Kronenbourg UK’s social advertiser of-the-year status, drove behavioural science into the heart of the UK’s biggest supermarket, Tesco, and led SCJ, the world’s largest account win of 2012, during his tenure. Also, while at WCRS he led his client Transport for London to being voted UK advertiser of the year by Campaign magazine.
Judging by Martin’s extracurricular activities, he shouldn’t have too much difficulty settling into New Zealand life. Outside the business, Martin has a run a craft brewery for some time.
“I’m thrilled to have the opportunity to work with a lovely bunch of people in further unleashing their talent and our unique agency offering to provide our exceptional roster of clients with a totally unfair market advantage,” he says.
“I also can’t deny that I’m excited about the prospect of living in New Zealand and sitting in the home crowd at Eden Park.”
He will start his new role in August.
