BMF's cupboards raided again as DDB adds Bradnick as creative director

  • Advertising
  • December 13, 2012
  • StopPress Team
BMF's cupboards raided again as DDB adds Bradnick as creative director

Fresh from Rapp Tribal's hiring of ex-BMF Sydney creative director Tim Wood, DDB Group NZ has made it a double, with Shane Bradnick, the current executive creative director at BMF Sydney, joining DDB in February 2013 as creative director. 

Bradnick, who has won more than 100 local and international awards, is an addition rather than a replacement and he will work together with DDB Group NZ executive creative director Andy Fackrell and the existing creative directors Chris Schofield and Steve Kane across a number of DDB’s accounts.

Fackrell says the hire is one of DDB’s biggest ever.

“Shane is executive creative director of an agency that has won both Australian Agency of the Decade and Creative Agency of the Year, so this is a massive hire for DDB and testament to our talent pulling-power.”

Since then, however, it's fallen on leaner times, with Mumbrella saying "the highly prized Enero asset, whose Sydney office was split into two in November 2011, is believed to have lost around 50 staff since [October] last year. Since the split, the agency has been hit by a number of key account losses, including CommBank, a large chunk of Lion, and Domino’s." 2009 the Won Report named Bradnick the third most awarded art director when his ‘TED696’ Campaign for Tooheys Extra Dry was named number one most awarded direct campaign and number three most awarded integrated campaign, globally, in the same year. more recent work includes the much awarded Tooheys Extra Dry ‘Nocturnal Migration’ campaign, which was shot in Auckland (awards include D&AD, Cannes, One Show, Clio, AdFest, Spikes and Australian Adnews Ad of the Year for 2012) and the XXXX Island campaign, where an island was acquired for Australia’s iconic beer brand, XXXX Gold.

Bradnick says the quality of the work that’s coming out of DDB Group NZ made the decision to move an easy one.

“DDB is up there on the global stage and everyone’s looking. To work beside guys like Andy and Chris will be a real honour. Plus the offer of my own hobbit was too much to turn down. Bring on 2013.”

Bradnick has also judged at numerous shows including Cannes, London International, AWARD, ADMA and AWARD School.

DDB Group now has 210 people in the building, with a total of five creative directors sitting under Fackrell. 

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  • Advertising
  • January 23, 2019
  • StopPress Team
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