Full time, fixed term contract commencing July 2019 – 30 March 2020
OUR VALUES: Te Kaupapa o Tāwhiri
Manākitanga: uplifting the mana of all people through care, nurture, and respectful relationships. Pūkengatanga: the pursuit of excellence in all our endeavours.
Whanaungatanga: weaving together a team to create strength, trust, and flexibility.
Kotahitanga: standing together with shared purpose and values.
Purpose of the position
The Print Content Editor works with the support of the Head of Marketing and Story (HOMS) and the Marketing team to manage all matters relating to the writing, editing, and production of printed content and advertising for the 2020 New Zealand Festival, 21 February - 15 March 2020 and other Tāwhiri events including Wellington Jazz Festival, Second Unit, and Lexus Song Quest.
The New Zealand Festival is New Zealand’s biggest celebration of cutting-edge arts. It takes place within Wellington’s cultural community and is a major feature of New Zealand’s creative landscape.
This role reports directly to the HOMS and is supported by a wider Marketing team, interns and volunteers as required. It may supervise a copywriter/s, freelance writer/s, and/or graphic designer during busy periods of the Festival campaign.
Based on an agreed Festival marketing strategy, plan, and budget:
1. Planning: With HOMS, develop a critical path and with a budget for production of print and online publications and adhere to these once approved.
2. Research and Resource Management: Take charge of all matters relating to the research, gathering and management of all resource materials necessary to service the promotional, publicity and publication requirements of the 2020 New Zealand Festival and other events.
3. Production of Written Content: Produce great quality written content for all print publications, owned and paid channels including writing for the Festival website and email campaigns as needed.
4. Production of Publications + Print Advertising: Compile and produce the Festival programme brochure, all event programmes, oversee production of print advertising (posters, flyers, etc) with support of Marketing Coordinator, and all other Festival publications and miscellaneous communications as required.
5. Relationship Management: Effectively liaise with internal and external stakeholders during all stages of production process.
6. Professional Team Player: Ability to work in a high-pressure collaborative environment, remain level-headed and juggle competing priorities. Work hours will vary day-to-day and flexibility (particularly during Festival times) is essential.
• Devise a comprehensive critical path detailing and scheduling key print and publications marketing content planning and production areas.
• Develop production budgets and obtain quotes for agreed marketing content and adhere to that approved budget.
• Develop an approvals and sign-off proofing system for all written marketing content including Festival publications to ensure that all content provided to external suppliers is word perfect and accurate. It is essential that all confirmed Partners, Funders and Supporters are also acknowledged as per their contracts.
Research and Staff Management:
• Source materials necessary to service the promotional, publicity and publication requirements of the 2020 New Zealand Festival and other events. This includes being responsible for the filing (both electronic and hardcopy) of this material in such a way that it is readily available to other Festival departments, staff and external agencies.
• Liaise with the Head of Programming and other team members to source from companies/artists up-to-date programming details including repertoire, running times, intervals, photographic, video, and other promotional information for the use in press releases, programme brochures, event programmes, etc.
• Ensure contractual agreements with artists, or their agents, and other festivals are fulfilled regarding credits, and that these are correctly used in all Festival publications.
• Keep up to date with, and informed about, the artistic content of the 2020 New Zealand Festival and other events.
• Create job description for and assist with recruiting (with approval of HOMS) copywriter, freelance writers, and/or graphic designer as required to create engaging high-quality content for key print and online publications/outputs.
• Management: possible line management and support of a small number of staff, namely copywriters, graphic designers, and freelance writers as required (once approved by the HOMS).
• Set and take a lead role in the organisation’s adherence to its in-house style guide including an agreed editorial direction and tone of voice.
• In consultation with the HOMS and Marketing team identify, plan, develop, write and edit audience and platform-appropriate written content for owned, paid and partner marketing channels.
• Under the direction of the HOMS, liaise with external suppliers to produce high quality visual content as required including photography and design consistent with the Festival brand.
• Support and contribute to the development and ongoing maintenance of a cross-channel editorial calendar.
• Stay up to date with industry and audience trends to identify and recommend opportunities for innovation and productivity.
Production of Publications + Print Advertising:
• Compile, write, and edit the programme brochure, event programmes and other marketing publications (e.g. Culture Club newsletter) for events as required.
• Liaise closely with internal stakeholders including the Education & Community Coordinator and Programme Manager Writers Week, whose events have individual brochures/print outputs.
• Under the direction of the HOMS, liaise closely with the Festival’s designers and production houses, in all matters concerning the design, layout and copy for all Festival publications.
• With support of Marketing Coordinator and HOMS, oversee production of print marketing collateral (posters, flyers, billboards, and other small notices) as required.
• With support of HOMS, liaise with the Festival’s appointed creative partners, production houses and printers regarding the conception, design, layout, production, and timely delivery of all printed Festival marketing publications and content.
• Liaise with the Head of Audience and Partnerships to secure all relevant material from corporate Partners, local and foreign government funding agencies and charitable trusts as stipulated under their sponsorship and funding agreements to ensure that this material is included in all Festival publications as agreed.
• Liaise with the Audience Services Manager and Head of Business Services on booking office information to be published in the programme brochure, Festival website, and event programmes (e.g. booking details, mail addresses, fax booking forms, ticket prices, venue details, performance time and duration, season ticketing forms, and all appropriate rules and warnings in regard to ticket purchase).
Pro Team Player:
• Attend and actively participate in departmental and full staff meetings as required.
• Attend training sessions, Festival events and functions as a Festival team member, along with other general marketing and administrative responsibilities as required.
• Provide the HOMS with regular briefings on developments and progress in all publications areas.
• Upon completion of the Festival, provide HOMS with a full and comprehensive report, including strengths and weaknesses in relation to the position and responsibilities, and suggestions for the future.
• Undertake other duties to assist the HOMS as required.
• Please note that due to the nature of our events, a flexible approach to working hours during Festival periods is essential.
Required Knowledge and Experience:
• Minimum 3 years proven experience in writing, proofing, and editing persuasive, engaging written content for a variety of platforms and media with a focus on print publications. Experience in website content, blogs, e-newsletters advantageous.
• Strong record keeping and budget management skills
• Excellent time management and forward planning skills
• Ability to think strategically and creatively and carry out responsibilities independently
• Demonstrated ability to work as part of a cohesive team for achievement
• Impeccable spelling and grammar, as well as excellent creative writing, researching and editing skills
• The ability to edit and copy-edit English to a high standard, combining attention to detail with a creative, engaging style
• Experience of working with Te Reo Māori and translators
• Excellent verbal and written communication skills, receptive to input from many stakeholders and able to share knowledge
• Experience in writing for an arts audience, both to a brief and independently
• An understanding of the principles and process of print publications production and writing with a keen eye for layout and design
• Experience with Adobe Creative Suite (Photoshop, InDesign), Page Proof, Word, Excel, Outlook (or equivalent). Experience in Office 365 is a plus.
• Experience in writing to strict word limits while maintaining accuracy and accessibility
Other duties as required
The Print Content Editor is directly responsible to the HOMS or in their absence the Executive Director.
Applications close 5pm Thursday 18 July 2019
Long time since a telco, especially given their awful customer service, have made me feel something. I didn't want to like it, but sometimes the heart overcomes the head...
Damon and team - thanks for making me cry - bastards!!
Best ad overall in years. Better than Lotto in my view. Well done all.
This is how emotional advertising should be done. Well done Vodafone. The best telco ad in years.
Apart from alluding the dog was put down it's rather one-dimensional compared to Lotto and Speights and Coloursteel even.
Exciting new world? You mean like how this same idea was done 15 years ago? https://www.youtube.com/watch?v=7UBLjdtwxag
Use the ICG Media network of magazines, blogs, newsletters, video and content creation services to reach the new New Zealand.
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Contact Vernene Medcalf
Who's it for: Clemenger BBDO and Warmer Kiwi Homes
Why we liked it: Wholesome. That one word could sum up this whole ad. This family scene is a perfect example of the banter that is experienced with a small child. Do you need this? No. Are you sure? Yes. Are you very sure? Yes. I've had about eight similar conversations with every child in my family. It's a witty way to show that spending less time trying to heat your family ultimately means more time spent with them enjoying the little things.
Who's it for: EightyOne and Powershop
Why we liked it: This ad is a clever play on an electrical attraction that made me moderately uncomfortable. Called ‘A power company you can love’, the campaign features the young woman talking about her relationship with the big pink blob. They met online, have been together for three years, and while it’s not your typical relationship, it works for them.
Love can come in many shapes and sizes, sometimes that shape can be an 8 foot, neon pink glowing blob. Love is love.
Who's it for: Vodafone
Why we liked it: Vodafone did not need to play us like that. It was an unnecessary emotional rollercoaster that ripped out my heart just to tell me 5G is here. This message could have been portrayed without the manipulation, tears, and straight depression that comes from being forced to think a dog is dying. Yes, cinematically impressive and gripping, cruel all the same. For those equally upset, check out this handy site to see if a movie or ad you're about to watch has a dog that dies.
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