Full time, fixed term contract commencing July 2019 – 30 March 2020
OUR VALUES: Te Kaupapa o Tāwhiri
Manākitanga: uplifting the mana of all people through care, nurture, and respectful relationships. Pūkengatanga: the pursuit of excellence in all our endeavours.
Whanaungatanga: weaving together a team to create strength, trust, and flexibility.
Kotahitanga: standing together with shared purpose and values.
Purpose of the position
The Print Content Editor works with the support of the Head of Marketing and Story (HOMS) and the Marketing team to manage all matters relating to the writing, editing, and production of printed content and advertising for the 2020 New Zealand Festival, 21 February - 15 March 2020 and other Tāwhiri events including Wellington Jazz Festival, Second Unit, and Lexus Song Quest.
The New Zealand Festival is New Zealand’s biggest celebration of cutting-edge arts. It takes place within Wellington’s cultural community and is a major feature of New Zealand’s creative landscape.
This role reports directly to the HOMS and is supported by a wider Marketing team, interns and volunteers as required. It may supervise a copywriter/s, freelance writer/s, and/or graphic designer during busy periods of the Festival campaign.
Based on an agreed Festival marketing strategy, plan, and budget:
1. Planning: With HOMS, develop a critical path and with a budget for production of print and online publications and adhere to these once approved.
2. Research and Resource Management: Take charge of all matters relating to the research, gathering and management of all resource materials necessary to service the promotional, publicity and publication requirements of the 2020 New Zealand Festival and other events.
3. Production of Written Content: Produce great quality written content for all print publications, owned and paid channels including writing for the Festival website and email campaigns as needed.
4. Production of Publications + Print Advertising: Compile and produce the Festival programme brochure, all event programmes, oversee production of print advertising (posters, flyers, etc) with support of Marketing Coordinator, and all other Festival publications and miscellaneous communications as required.
5. Relationship Management: Effectively liaise with internal and external stakeholders during all stages of production process.
6. Professional Team Player: Ability to work in a high-pressure collaborative environment, remain level-headed and juggle competing priorities. Work hours will vary day-to-day and flexibility (particularly during Festival times) is essential.
• Devise a comprehensive critical path detailing and scheduling key print and publications marketing content planning and production areas.
• Develop production budgets and obtain quotes for agreed marketing content and adhere to that approved budget.
• Develop an approvals and sign-off proofing system for all written marketing content including Festival publications to ensure that all content provided to external suppliers is word perfect and accurate. It is essential that all confirmed Partners, Funders and Supporters are also acknowledged as per their contracts.
Research and Staff Management:
• Source materials necessary to service the promotional, publicity and publication requirements of the 2020 New Zealand Festival and other events. This includes being responsible for the filing (both electronic and hardcopy) of this material in such a way that it is readily available to other Festival departments, staff and external agencies.
• Liaise with the Head of Programming and other team members to source from companies/artists up-to-date programming details including repertoire, running times, intervals, photographic, video, and other promotional information for the use in press releases, programme brochures, event programmes, etc.
• Ensure contractual agreements with artists, or their agents, and other festivals are fulfilled regarding credits, and that these are correctly used in all Festival publications.
• Keep up to date with, and informed about, the artistic content of the 2020 New Zealand Festival and other events.
• Create job description for and assist with recruiting (with approval of HOMS) copywriter, freelance writers, and/or graphic designer as required to create engaging high-quality content for key print and online publications/outputs.
• Management: possible line management and support of a small number of staff, namely copywriters, graphic designers, and freelance writers as required (once approved by the HOMS).
• Set and take a lead role in the organisation’s adherence to its in-house style guide including an agreed editorial direction and tone of voice.
• In consultation with the HOMS and Marketing team identify, plan, develop, write and edit audience and platform-appropriate written content for owned, paid and partner marketing channels.
• Under the direction of the HOMS, liaise with external suppliers to produce high quality visual content as required including photography and design consistent with the Festival brand.
• Support and contribute to the development and ongoing maintenance of a cross-channel editorial calendar.
• Stay up to date with industry and audience trends to identify and recommend opportunities for innovation and productivity.
Production of Publications + Print Advertising:
• Compile, write, and edit the programme brochure, event programmes and other marketing publications (e.g. Culture Club newsletter) for events as required.
• Liaise closely with internal stakeholders including the Education & Community Coordinator and Programme Manager Writers Week, whose events have individual brochures/print outputs.
• Under the direction of the HOMS, liaise closely with the Festival’s designers and production houses, in all matters concerning the design, layout and copy for all Festival publications.
• With support of Marketing Coordinator and HOMS, oversee production of print marketing collateral (posters, flyers, billboards, and other small notices) as required.
• With support of HOMS, liaise with the Festival’s appointed creative partners, production houses and printers regarding the conception, design, layout, production, and timely delivery of all printed Festival marketing publications and content.
• Liaise with the Head of Audience and Partnerships to secure all relevant material from corporate Partners, local and foreign government funding agencies and charitable trusts as stipulated under their sponsorship and funding agreements to ensure that this material is included in all Festival publications as agreed.
• Liaise with the Audience Services Manager and Head of Business Services on booking office information to be published in the programme brochure, Festival website, and event programmes (e.g. booking details, mail addresses, fax booking forms, ticket prices, venue details, performance time and duration, season ticketing forms, and all appropriate rules and warnings in regard to ticket purchase).
Pro Team Player:
• Attend and actively participate in departmental and full staff meetings as required.
• Attend training sessions, Festival events and functions as a Festival team member, along with other general marketing and administrative responsibilities as required.
• Provide the HOMS with regular briefings on developments and progress in all publications areas.
• Upon completion of the Festival, provide HOMS with a full and comprehensive report, including strengths and weaknesses in relation to the position and responsibilities, and suggestions for the future.
• Undertake other duties to assist the HOMS as required.
• Please note that due to the nature of our events, a flexible approach to working hours during Festival periods is essential.
Required Knowledge and Experience:
• Minimum 3 years proven experience in writing, proofing, and editing persuasive, engaging written content for a variety of platforms and media with a focus on print publications. Experience in website content, blogs, e-newsletters advantageous.
• Strong record keeping and budget management skills
• Excellent time management and forward planning skills
• Ability to think strategically and creatively and carry out responsibilities independently
• Demonstrated ability to work as part of a cohesive team for achievement
• Impeccable spelling and grammar, as well as excellent creative writing, researching and editing skills
• The ability to edit and copy-edit English to a high standard, combining attention to detail with a creative, engaging style
• Experience of working with Te Reo Māori and translators
• Excellent verbal and written communication skills, receptive to input from many stakeholders and able to share knowledge
• Experience in writing for an arts audience, both to a brief and independently
• An understanding of the principles and process of print publications production and writing with a keen eye for layout and design
• Experience with Adobe Creative Suite (Photoshop, InDesign), Page Proof, Word, Excel, Outlook (or equivalent). Experience in Office 365 is a plus.
• Experience in writing to strict word limits while maintaining accuracy and accessibility
Other duties as required
The Print Content Editor is directly responsible to the HOMS or in their absence the Executive Director.
Applications close 5pm Thursday 18 July 2019
Ben, your inspiration is worthy of the leadership position you have already been recognised for. As an [old-ish] person I wholeheartedly endorse your ambition and add this observation: - Kiwis are often too fearful of 'what-others-think-of-me' - Tall Poppy syndrome ...
The saddest thing about this post, is a reminder of how sh$t this industry is. A brand puts out an RFI to the industry, which you would guess anyone non-conflicted would have responded to? A local agency (yep, owned by ...
Ok... Can you actually help with this recurring for months now issue that is sooooooooooooooooooooooooo frustrating? I have mac laptop and iphone and ipad. Google authentication keeps saying the same message EVERY time I try to authenticate (to sync Google ...
What about the kiwi employees of who worked hard on the pitch for and will benefit from the BBDO win? https://media0.giphy.com/media/etUF7IcX4Lxs3KCSEH/giphy.gif
It's not uncommon for Kiwibank to use organisations outside of New Zealand. I understand they were using a South African organisation on their failed SAP project. Seems odd for a purpose driven organisation to not "live their brand".
Use the ICG Media network of magazines, blogs, newsletters, video and content creation services to reach the new New Zealand.
Interested in becoming a sponsor?
Contact Vernene Medcalf
Who's it for: NZTA by Clemenger BBDO
Why we like it: This campaign is jarring. The woman in this spot is no actor, her name is Ashleigh and she lost her cousin to drug driving. Every (wo)man and their dog know the dangers of drunk driving in New Zealand, but driving while under the influence of drugs is often overlooked. The campaign is linked to Facebook and Instagram pages where people can share their own experiences on the issue – in a bid to make sure no more people die from drug driving in New Zealand.
Who's it for: Air New Zealand
Why we like it: Air New Zealand is doing what Air New Zealand does, teasing us with something important relating to itself and the All Blacks, launching on 1 August. One cheerful YouTube commenter suggested this series is preempting the release of a new safety video. Please, dear god no. Not another All Blacks safety video. We already had to endure the Men In Black tribute piece that was confusing on many many levels, not least because at the time it was released, the most recent Men In Black film release was three years previous. Also, as someone who has never seen a single film in the franchise, the talking dog was a confusing addition to an airline safety video. And do we dare mention the curse of that video, that its star rapper Israel Dagg wasn't even called up to the world cup team... it's all just too much to process on a Tuesday.
StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!