Who's it for: Clemenger BBDO and Warmer Kiwi Homes 

Why we liked it: Wholesome. That one word could sum up this whole ad. This family scene is a perfect example of the banter that is experienced with a small child. Do you need this? No. Are you sure? Yes. Are you very sure? Yes. I've had about eight similar conversations with every child in my family. It's a witty way to show that spending less time trying to heat your family ultimately means more time spent with them enjoying the little things. 

Who's it for: EightyOne and Powershop 

Why we liked it: This ad is a clever play on an electrical attraction that made me moderately uncomfortable. Called ‘A power company you can love’, the campaign features the young woman talking about her relationship with the big pink blob. They met online, have been together for three years, and while it’s not your typical relationship, it works for them.

Love can come in many shapes and sizes, sometimes that shape can be an 8 foot, neon pink glowing blob. Love is love. 

Who's it for: Vodafone 

Why we liked it: Vodafone did not need to play us like that. It was an unnecessary emotional rollercoaster that ripped out my heart just to tell me 5G is here. This message could have been portrayed without the manipulation, tears, and straight depression that comes from being forced to think a dog is dying. Yes, cinematically impressive and gripping, cruel all the same. For those equally upset, check out this handy site to see if a movie or ad you're about to watch has a dog that dies.