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So I guess we should all just invest in AUS banks because they have better deals, branches, staff, scale. Yeah it makes sense.
BBDO has a smart proposition... a factory for everyday value and access to high value creative thinking when you need it.
Great bunch of humans client-side at Kiwibank in Welly. A shame they're moving away from Kiwi-owned agencies - but I hope this arrangement works out for them.
Dont they pride themselves on their positioning of being all about New Zealand. Then go for the biggest baddest corporate monster out there? In the age of authenticity and transparency, that's a fail
They just went for the cheapest option.
The NZ owned bank that picks an American owned agency but asks kiwis to bank with it over Australian owned banks? Hmm
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Who's it for: Mercer KiwiSaver by Tenfold
Why we like it: Stan, tell me more about your KiwiSaver habits, please. It really felt like he was going to break into song at some point during this spot, yet sadly, the recording studio and instruments are just a tease. Oh well, hopefully this ad will encourage more people to consider putting money into their KiwiSavers.
Who's it for: Drive Go (NZTA and ACC) by Strategy Creative
Why we like it: If only a quick watch of a 2D birds-eye-view video really could teach you how to parallel park, it would have saved a lot of cold sweats and nervous yelling back in my day. This ad does an excellent job of showing just how much pressure you feel like you're under when attempting to parallel park though. A word from the wise for this kid, the bright lime green car really doesn't help you look inconspicuous, though.
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