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Classic Roy. Really nice.
Breaking news from New Zealand Marketing magazine · 3 days, 4 hours ago
Great insight. But long, boring, occasionally funny, agency-self-indulgent execution.
DB Export gets into Valentine's Day spirit with original romantic ballad · 3 days, 4 hours ago
Couldn't happen to a nicer agency.
Air NZ ditches much-ridiculed rap safety video after three months · 3 days, 4 hours ago
Disagree. But you could say that about True too. True who?
Air NZ ditches much-ridiculed rap safety video after three months · 3 days, 5 hours ago
A great hype machine for sure.
Air NZ ditches much-ridiculed rap safety video after three months · 3 days, 23 hours ago
Thanks for your comment, Colenso employee. The DB Export ad is decent, you're right. It's also the only decent thing Colenso has done in a looooooong time.
Air NZ ditches much-ridiculed rap safety video after three months · 4 days, 3 hours ago
The Atlantic has taken a look at how news is going back to the future, as the news business shifts back from advertisers to patrons and readers (subscribers). With digital upstarts like Vice and Buzzfeed facing loses and layoffs, the article describes the need to return to a more traditional news model.
The US National Down Syndrome Society has released an ad that debunks the idea that those with Down syndrome cannot lead fulfilling lives. Created by Saatchi & Saatchi New York, the film shows a doctor describing the limitations, while people with Down syndrome show they are not limited by the condition, rather they thrive.
The One Love Foundation turned the idea of Valentine's Day chocolates on its head by releasing a special box of chocolates that carry messages about toxic relationships. The #LoveBetter chocolates were created by TBWA and represent four healthy and four unhealthy relationship behaviours: respect, honesty, equality, independence, sabotage, obsession, isolation and manipulation.
Cosmetics brand Benefit is experimenting with a new in-house influencer agency as it invests more marketing dollars into the burgeoning channel. The Drum reports the aim of the influencer agency is to bridge the gap between its marketing team and digital influencers.
After previously publishing a Snapchat Discover every weekday since early 2017, The New York Times quietly stopped its channel just before Christmas 2018. Digiday reports it may not be the end of The Times' contract with the app – as other news organisations have come back to the app with a new offering in the past.
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Who's it for: Bank of New Zealand by Colenso BBDO
Why we like it: Despite the fact part of us feels like the occasional outrageous ice cream would equal a healthier savings account than the longtime money drain that is a dog, this ad is quite charming. Brands are waking up to the reality that dads do actually parent their children and it is always lovely to see on screen. With a sweet acoustic song, a cute little girl and a montage of wholesome activities, this has all the hallmarks of a bank ad, but it is a nice one.
Who's it for: Trade Me by VMLY&R
Why we like it: The road to hell may be paved with good intentions – but what else would we fill a garage with? You've got to store your junk somewhere and the beauty of hoarding useless items is that between the guilt over buying into materialism, there are generally moments of glorious delusion that you really will use that Ab King Pro – or treadmill – one day. Trade Me is positioning itself as the solution here and in terms of an enjoyable watch it works, but we're still not quite ready to part with our vintage roller skates just yet.
Who's it for: ASB Bank by True
Why we like it: A song, a dance, a poem, diversity – it's all good stuff! ASB utilises some genuine Kiwi talent in this spot and focuses on its inclusiveness towards all New Zealanders. It's a simple concept, but it is executed well and that makes it a delight to watch. To some, it may seem a bit on the nose but we'll never complain about celebrating diversity.
Who's it for: DB Export by Colenso BBDO
Why we like it: This is a Valentine's Day ad like you've never seen before – and given the number of scenes that qualify as oversharing, you may never want to see again. Regardless, it's tongue-in-cheek and plays into DB Export's target audience's (presumed, although it is 2019) deepest desire: a relationship built on a shared love of beer. The song, 'I'm Drinking of You' is catchy, and, at times, genuinely funny so this bold move definitely gets a tick for being memorable.
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