One third of the global population are connected to a social platform, a number on track to grow by another half a billion people by 2021. But you already knew that, right?
At Icebreaker we want to create connections with people that make their social media experiences better, not be an interruption. Our customers already connect with us from all corners of the globe, on every social media platform possible. So our mission is to deliver up what they want, where they want it, about stuff that will make them want to hear more.
We are looking for an on-the-ground social expert with the inside-scoop on what people are looking for, and how to get it to them. You’ll likely currently be in a Social Media, Media Relations or Digital Content role and want the chance to get your hands on an iconic global brand so you can snap/tweet/post it to the world. It’s also highly likely you owned a smart watch before anyone else, and have one of those cases to give your phone extra battery life…
As Global Social Media Specialist, you will be responsible for activating social media awareness, engagement and conversation across all relevant platforms for Icebreaker to interact with consumers. This includes supporting the implementation of globally-led strategies with a local lens focusing on three key priorities; driving consistent brand awareness in line with global strategy, becoming the key media relations conduit and building momentum and community advocacy through social media.
What your CV, says about you:
Equivalent of 3 - 5 years previous experience in similar role including public relations, social media, digital marketing, content production and copywriting
Experience in content production and copywriting for social media
Skilled at building and delivering against a calendar of activity
Deep understanding of the numbers and what success looks like in both organic and paid
Strong at developing rapport and building trust quickly
Proficient with social media management software and digital analytics packages including Listening tools, Facebook Insights, Adobe Social, WordPress, and Google Analytics
Highly proficient in Microsoft Office and Google Docs
What you rock at:
Proven success producing compelling written and visual content
Detail oriented with an ability to identify compelling content that aligns with brand standards (both visual and written)
Well-connected and well networked across the markets within assigned regions
Excels in problem solving, managing multiple projects and producing content under tight timeframes
Superior interpersonal skills and ability to work effectively in a team environment
This will keep you busy doing the following:
Drive consistent brand awareness and social engagement in-line with global strategy
Develop a consumer led approach to content in social (right message, right time, right place)
Build momentum and community advocacy through social media
Working with customer service to ensure feedback is shared with key functions, product, brand, operations, corporate
Driving and executing the creation and organization of consumer content and global social media plans
Clearly articulating measurement and performance metrics mapped against brand and commercial objectives
Optimizing campaigns to ensure the right audiences are reached as efficiently as possible
Sounds busy and it is.
We care about our relationships with nature and each other. We are a fast moving, nimble business– the people on our team are here because they want to make a difference and work hard and creatively to make that happen. We are not perfect, we have heaps of work to do. We like people who can think big and strategic and also get their hands dirty.
We’re a world leader in merino clothing and supply our outdoor, performance sport and active lifestyle ranges to more than 4,500 stores across 47 countries. We are headquartered in Auckland, New Zealand with regional offices in Vancouver, BC in Canada, Portland, OR in the United States and Munich in Germany. We also have smaller satellite offices in Zurich in Switzerland, Annecy in France and Melbourne in Australia. We have recently become part of VF Corporation and are excited about what being part of the amazing portfolio of brands will offer us in terms of best in class industry knowledge and global career opportunities for our people.
At Icebreaker, sustainability isn't just a feature of our products. It's in the values and design of our business. View our Transparency Report
If this opportunity feels like the type of job you’re passionate about, and it fits with your skills and experience, please click apply below to send us your CV with a covering letter explaining why you'd be right for Icebreaker.
The recruitment of this position is being managed by Philippa Irvine, Talent Scout. For any queries, contact Philly directly on +64 21 564 691 or email email@example.com.
Hey well done TBWA - great 2 Degrees have gone back to their roots with the agency that launched the brand so successfully, well done Catherine, Shane and team. A nice way to end the year and good that 2 ...
Congratulations on issue 247! Here's to issue 500!
that's what we heard
any truth to the rumour that they have dumped 2D for Voda?
Very well played R&R (aged 5) and Special (aged 10) from all of us at the adolescent Big (aged 15).
Wonder what NZ Governments tax take is from the top 4 ranked websites. I think we can probably describe it as SF & A
Honouring the ads—and the agencies responsible for them—that make the biggest impact on consumers and get more bang for the client’s buck.
Use the ICG Media network of magazines, blogs, newsletters, video and content creation services to reach the new New Zealand.
Interested in becoming a sponsor?
Contact Vernene Medcalf
Who’s it for: McDonald's by DDB
Why we like it: Just about everybody will be able to relate to waking up the morning after the night before, and it's not a pretty sight. The latest McDonald's campaign portrays the ease at which delivery service Uber Eats can come to your rescue in times of need perfectly, with a knight-in-shining McDonald's livery (although it seems unlikely an Uber driver would wear that) dropping off your McMuffin straight to your door.
Who’s it for: TAB by VMLY&R
Why we like it: It's summer and everyone's amped for the continuing summer of sport schedule, not least tennis fans eagerly awaiting the make-or-break news from Roger Federer at this year's Australian Open. The TAB has tapped into the anticipation nicely with this spot, relating the tennis to the launch of new live betting capabilities.
Who’s it for: Lotto NZ by DDB
Why we like it: A favourite from 2018 is back to welcome the already work weary back to reality – with the two protagonists of Lotto's armoured truck campaign gazing happily out to sea from their flash campervan. No doubt the first week back at work alone is enough to inspire a fair few to buy a Lotto ticket, but this is a nice, topical ad for the start of the year.
Who’s it for: Air New Zealand by True
Why we like it: It seems unfair that one tiny kiwi with no limbs to squeeze into a shrinking economy seat gets to try out all seat options for mid-haul travel, but at least Pete seems like a personable guy. Pitched to get more Singaporean tourists onto our shores, the campaign does show New Zealand bathed in a lovely golden light that's sure to get the tourists flocking.
Who’s it for: Warehouse Stationery by DDB
Why we like it: If we think going back to work is bad, it's nothing compared to the dread a child feels when an 'endless summer' turns into back-to-school-specials. But this lighthearted campaign from Warehouse Stationery injects some humour into the difficult time year, with an 'undercover student' gathering pertinent intelligence about the nature of school stationery from primary school students.
StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!