Global Social & Digital Media Manager

  • Auckland - Ponsonby

Do you have that natural social and digital instinct? Do you challenge the status quo with a disruptive streak tired of the norms and the traditions?

Then this could be the move you’ve been looking for; the move to natural.

The apparel industry needs a shake-up. At icebreaker, we’ve always believed in the pursuit of better, inspired by nature to create sustainable natural performing apparel solutions. As the first purpose-led acquisition of VF Corporation we have never been better placed to drive a global movement for nature, and for the betterment of our species and the planet.

Icebreaker enables consumers to join a movement towards choosing natural and preserving our planet for generations to come. We aim to create meaningful connections with people that make their social media.

As Global Social and Digital Media Manager, you will be responsible for the strategy and implementation of attracting new consumers to the brand and engaging our existing community and audiences via social and other digital mediums – bringing our brand story to life in the digital world using innovative channels and formats to truly engage our audience

What your CV, says about you:

Proven marketing leader with equivalent of 7+ years of experience in digital content creation strategy, digital media and/or experience in influencer and public relations management.
Exceptional knowledge and understanding of the Social Media landscape – including content optimisation and publishing algorithms, building and engaging communities, social listening and reporting, planning and execution of socially-led campaigns, and an understanding of the latest technologies impacting key global platforms.
Strategic and analytical thinker – able to confidently interpret business / marketing objectives and use data and insights to produce effective digital media strategies to deliver results
Strong interest in and understanding of the digital media landscape, particularly within Social Media
Clear understanding of all Western social media platforms
Understanding of major Asian social networks (preferred)

What you rock at:

Ability to interpret, prioritise and deliver actions with a sharp attention to detail to ensure flawless execution of global and regional social activities
Passionate about driving reach, awareness and consideration through social and digital platforms, understanding the complexities and nuances because you are an avid user

This will keep you busy doing the following:

Developing and implementing the Social and Digital media channel strategy, with the objective of increasing brand awareness and creating an engaging content strategy within those channels.
Leading the Social Media team within the Digital Marketing team, partnering closely with the broader marketing team and agency
Responsible for activating innovative and engaging campaigns that bring our brand and product stories to life in the digital world
Work with the creative design team to develop content that engages the target audiences within these channels
Own the community management strategy and processes for social channels - to monitor, listen and respond to customers and influencers

At Icebreaker, sustainability isn't just a feature of our products. It's in the values and design of our business. (View our Transparency Report:

If this opportunity feels like the type of job you’re passionate about, and it fits with your skills and experience, please click apply below to send us your CV with a covering letter explaining why you'd be right for Icebreaker.

The recruitment of this position is being managed by Philippa Irvine, Talent Scout. For any queries, contact Philly directly on +64 21 564 691 or email

Apply via Web

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