Digital Marketing Specialist

  • Wellington

It's fun to work in a company where people truly BELIEVE in what they are doing!

We're committed to bringing passion and customer focus to the business.

Job purpose/objective

Reporting to the Digital Marketing Manager, the purpose of the digital marketing specialist role is:

• to assist the Digital Marketing Manager to ensure both the Cigna New Zealand and Grown Ups brands are represented accurately and appropriately wherever possible online
• monitoring website traffic and performance
• creation and maintenance of custom Google Analytics Reports, KPI tracking and dashboards
• managing digital media campaigns, Including SEM and Paid and organic social campaigns across Facebook, Instagram, and Twitter
• take responsibility of client liaison and the setting up and configuring of client marketing campaigns as well as the ongoing campaign management.

Critical tasks and expected contributions / results

Digital marketing:
• Performs day-to-day campaign activities for paid and organic search, including working with third party agencies for: bid management, budget allocation, forecasting, performance monitoring, strategic testing, and campaign expansion
• Setup custom Google Analytics reports to monitor and analyse website and campaign performance for both the Cigna New Zealand and Grown Ups brands, including KPI reporting
• Liaising with clients to establish, setup and configure marketing campaigns on the Grown Ups website including ongoing reporting and full management of those client marketing campaigns
• Work closely with third party agency and other partners to optimize performance of paid search and social campaigns
• Regularly monitor and evaluate the success of deliverables on online channels, and where able, identify opportunities for improvement and/or changes
• Work with the Digital team and wider Marketing team to help support direct marketing campaigns and activity
• Stay abreast of emerging technologies, risks and opportunities impacting online performance and provide timely and relevant advice to the Digital Marketing Manager when required
• As directed by the Digital Marketing Manager, look after online deliverables as part of Cigna-wide planning process

Experience/ education/ knowledge requirements:

• Digital, Social Media marketing and web experience and understanding
• Minimum of two to four years experience managing digital media campaigns, Including SEM and Paid and organic social campaigns across Facebook, Instagram, Twitter
• Proven account management skills including working with external clients
• Experience with mailing list systems (Marketo, Ubiquity, Cumulo9)
• Experience working with content management systems such as Drupal and Wordpress
• Experience with Google Analytics and Google Tag Manager
• Appropriate tertiary level qualification, design or equivalent experience, or a related field
• You have excellent communication skill, are well organised and show great attention to detail
• Stakeholder management experience
• The ability to manage multiple projects to tight deadlines
• Passionate, innovative and customer-centric with strong analytical ability.
• Google AdWords certification, Facebook Ads experience, Google Tag Manager experience, and/or web development experience are all a plus

Qualified applicants will be considered without regard to race, color, age, disability, sex (including pregnancy), childbirth or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.

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