Digital Analyst

  • Auckland

New Zealand is the ultimate destination. Tourism New Zealand’s role is to make sure that the world knows it. We do this by developing and implementing strategies to market New Zealand as a tourism destination internationally. Our purpose is to grow the value of international visitors for the benefit of the New Zealand economy. This is achieved by developing and implementing marketing, media, trade, and partnership strategies working co-operatively with our offices around the world and the travel industry.

Our Digital Team are on the cutting edge of digital marketing and technology, making a real impact every day both to TNZ’s Marketing Team and the organisation as a whole. They create and manage world class digital content, supporting global campaigns and providing quality destination content for 100% Pure New Zealand through globally renowned and recognised digital experiences.

Reporting to the Digital Manager, this role helps in maximising the value of our digital marketing efforts through the delivery of actionable insights on the performance of paid and organic traffic for Tourism New Zealand audiences via web and mobile channels. You will play a critical role in conducting analysis, drawing insights, sharing actionable conclusions and providing advice on analytical best practice to the TNZ global organisation. You will help champion digital analytics and a culture of data driven performance optimisation across the business.

Not just anyone can fill this role. We need someone who can take it and make it their own. To do this you will need, a relevant tertiary qualification, experience in a data analytics or business performance role where you have measured and analysed online marketing campaigns (including paid search, display and social). You need to be highly skilled in web analytics tools such as Adobe Analytics or Google Analytics, as well as forecasting, scenario modelling and A/B testing. You will understand paid digital channels including DoubleClick and SEM data reporting and be an expert in web and media tagging implementation.

If you thrive in the digital analytics space, have a passion for digital marketing, and a drive to learn then this could be the role for you.

For more information or to apply for this role, please go to the careers page of our corporate website www.tourismnewzealand.com and click apply now!

Applications close: Tuesday 27th February

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