We are looking for a CRM Whizz to join one of NZ’s top female fashion companies as the CRM Manager!
Our client is one the biggest female fashion brands in New Zealand and the wider Australasian region, they are on the lookout for a CRM Manager that is able to own customer data in order to drive CRM strategy for this iconic NZ brand.
On a day to day basis you will collect and mine customer data in order to build a complete picture of the customer base by developing insights and trends with the overarching aim of retaining customer loyalty. You will be working with internal stakeholders in order to develop and monitor campaigns across various platforms while using data insights to ensure that customers are receiving targeted campaigns. Additionally, you will champion reporting and analysis through the complete customer lifecycle and provide the wider team trends, insights and behaviours of customers in order to improve customer engagement and marketing.
You will have a passion for BIG DATA, customers, marketing and enjoy identifying key trends and insights. You will come from a background of previously working in a CRM or Retention environment where data is king. You are a natural people’s person that is able to collaborate and work in a team but you are also the type of person who is comfortable working autonomously to complete the work. You will be a highly creative individual with the unique ability to translate insights into impactful outcomes for the customer.
If you are interested in this opportunity, APPLY now!
•5+ years of commercial experience in a CRM or Retention Marketing role
•Proven experience and success in CRM management and marketing
•Email marketing experience
•Understanding of cross-marketing channels (text & push)
•Outline the customer targeting strategy based on learnings (test and learn approach)
•CRM campaign post analysis for NZ specific campaigns, product launches and/or promotions
•Analyse and identify trends in the customer active base (including e.g. customer attrition, consumption, passivity etc)
•Excellent Stakeholder management
•Exceptional organisational skills
•Understanding of marketing automation software
•Understanding of MS Office Suite, Adobe Suite and Google Analytics
•Excellent Communication Skills (written and verbal)
•Relevant tertiary degree (Marketing, Communication, Digital Marketing and alike)
Personality & Culture:
•Collaborative in nature and a team player
•Customer and solutions focused
•Great interpersonal skills
Let Will Gregory and The Pond agents help you realise your market value and future career potential. Apply today, or get in touch for more information.
Please only apply if you have a valid NZ work visa.
So I guess we should all just invest in AUS banks because they have better deals, branches, staff, scale. Yeah it makes sense.
BBDO has a smart proposition... a factory for everyday value and access to high value creative thinking when you need it.
Great bunch of humans client-side at Kiwibank in Welly. A shame they're moving away from Kiwi-owned agencies - but I hope this arrangement works out for them.
Dont they pride themselves on their positioning of being all about New Zealand. Then go for the biggest baddest corporate monster out there? In the age of authenticity and transparency, that's a fail
They just went for the cheapest option.
The NZ owned bank that picks an American owned agency but asks kiwis to bank with it over Australian owned banks? Hmm
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Who's it for: Mercer KiwiSaver by Tenfold
Why we like it: Stan, tell me more about your KiwiSaver habits, please. It really felt like he was going to break into song at some point during this spot, yet sadly, the recording studio and instruments are just a tease. Oh well, hopefully this ad will encourage more people to consider putting money into their KiwiSavers.
Who's it for: Drive Go (NZTA and ACC) by Strategy Creative
Why we like it: If only a quick watch of a 2D birds-eye-view video really could teach you how to parallel park, it would have saved a lot of cold sweats and nervous yelling back in my day. This ad does an excellent job of showing just how much pressure you feel like you're under when attempting to parallel park though. A word from the wise for this kid, the bright lime green car really doesn't help you look inconspicuous, though.
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