Are you a creative wordsmith with a love of the beach?
Looking for a step up in a dynamic role within a team creating exception work?
We're looking for a Tauranga based Creative Copywriter, strong in creative lateral thinking and writing with a passion for new ideas.
If this is you, you'll love creating successful brands and effective campaigns. You'll have a digital-first mindset and the ability to concept and develop work for video, experiential, print, outdoor and engaging social media content – crafting the headlines and copy that bring them to life.
Working across multiple mediums and channels won't be an issue - you'll be able to create words for native media content, digital, direct, above the line, with both B2B & B2C focus. You'll also be able to articulate, shape and sell a great idea and pitch it to the team and client alike with persuasive rationale.
Accuracy, efficiency and attention to detail are a given – a knack for people and relationships is important in a busy office where a positive attitude needs to be present, irrespective of busy work environments. This client needs someone ambitious and driven who can join a dynamic team and foster a culture of diversity, freedom and exploration.
Min 6+ years plus agency experience
Proven background in copywriting
- Ideation and the ability to form strong concepts
- Confident at writing long copy – articles, letters, content, social media, case studies, sales tools as well as campaign work
- Ability to absorb and retain brands tone of voice and follow guidelines
- Able to ideate within a team and independently
- Journalism or writing background outside of advertising
- Excellent grammar and proof-reading skills
- Good understanding of digital, social media, branding and tradition advertising
- Tertiary Qualification (preferred)
Personality & Work Ethic:
- Highly creative, intuitive
- Takes ownership, accountable
- Intelligent, switched on and going places
- Self-motivated & energised
- Team player & contributor
- Ideas person with the skills to implement!
$80 – 90k
Mount Maunganui lifestyle
Fun and dynamic team
Role commencement & Ideal start date?
End of September
Let Anna and The Pond help you realise your market value and career potential. Apply now or get in touch with Anna for more details - firstname.lastname@example.org or 027 8449 107
Had me choked up... Nice one.
Kia Ora Davey. I appreciate your lengthy discussion but the time has come to object to the fact you are putting words in my mouth, if you pardon the pun. You have gone to the trouble of linking me details ...
Hi John, so what you're saying is, in order to know what people's favourite ad's are, they asked the open-ended question "what is your favourite ad on TV at the moment?" and this is bad because someone else asked this ...
G’day David. Yes, I had a read prior and you would find the open ended methodology and sample size are exactly the same. Only different is this sample excludes 60+ years and use an outsourced panel. Personally I feel over ...
Well done John. Marketing is in a great pair of hands!!
Interesting that those articles cease at the end of 2018. You may want to check the articles below for relevant information, John: https://thinktv.co.nz/research/thinktv-top-10-tvcs/
Use the ICG Media network of magazines, blogs, newsletters, video and content creation services to reach the new New Zealand.
Interested in becoming a sponsor?
Contact Vernene Medcalf
Who's it for: Dettol by FCB
Why we like it: An intriguing campaign that forced viewers to give a shit from sheer confusion. Fe-Cal Kids ran as an online stunt by Dettol cleaning company and FCB. Getting the help of local influencers to push out its brand over social, people were quick to point out the closeness of Fe-Cal and fecal. The confusion as to why a kids clothing company was named after bodily extractions was quickly uncovered, with Dettol later confirming on the Fe-Cal page that it was all a hoax. The hoax was to show that 78 percent of clothes tested straight from the washing machine contained traces of live fecal bacteria. Nasty.
Who's it for: Pepsi Max for The All Blacks
Why we like it: There is nothing we like more than seeing a group of grandmothers roasting our national team for wearing their shirts to tight. Pepsi Max, the official soft drink of the All Blacks, used the three women to promote 'No Sugar Coaching' a nice way of saying 'insulting', which we are completely game for. The three players struggle to answer the 'tough' questions by the women, with the unscripted answers from the boys adding some humour to the tense situation.
Who's it for: Merdian for Garage Project
Why we like it: The collaboration between Garage Project brewery and Meridian – who only generate electricity from 100 percent renewable resources – is the first time that the certified renewable energy mark has been made available in New Zealand. The fun two-minute-long clip battles against the winds of Wellington to show the story behind the new beer. The picturesque landscape paired with Garage Project's casual style makes for an unexpected yet successful collaboration.
Who's it for: Māori Language Commission by Augusto
Why we like it: Even though Cocka Tumeke is a sweet little bird with dead eyes, he is hawking a good lesson in this campaign; that if a native Australian feather duster of a bird can pick up some te reo Māori, then so can our Kiwis. Cocka Tumeke in the campaign dances around not overly paying attention to what's happening around him, proving that the challenge should be fairly simple. The nonchalant bird is supported by a cheeky narration, with an attempt of banter that the bird is just not into. Overall, a fun look at a very important issue.
StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!