Content Producer

  • Auckland

Position Purpose:

To create and manage content for leading New Zealand brands, plus other ICG Content Marketing clients.

In order to fulfill the requirements for this role, you will be expected to:

• Have creative and new ideas for stories across all channels
• Create content across print, digital, social media channels and video
• Manage all content, including repurposing content as needed
• Ability to work closely and co-operatively with commercial clients, contributors and the internal team

The ideal applicant will have the following qualifications, knowledge, experience, and personal attributes:

• Prolific content writing skills
• Generates content ideas
• Confident to conduct face to face and phone interviews
• Highly organised and able to manage multiple projects at one time
• Excellent attention to detail in both project management and content
• Interested in and committed to the concept of “commercial content” and how it drives both audience engagement and commercial outcomes
• The ability to tell whether supplied copy is well written
• Good digital knowledge and the ability to craft appealing eDMs and web features
• Digital, CMS and social media experience (particularly Facebook and Instagram)
• Writing skills – a high level of writing competence is necessary
• Interested and committed to the editorial philosophy and market opportunity
• Hard working and deadline focused
• An interest in the following topics : interior design, colour; health and well-being, retail industry and consumer trends

In addition to having the above skills, to apply for this role you would need to fulfill the criteria to be eligible to work in New Zealand.

If you think this is you then please forward your CV with a cover letter to our Senior Account Director – Content Marketing at lauragrace@icg.co.nz

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TVC OF THE WEEK

Who's it for: Dettol by FCB

Why we like it: An intriguing campaign that forced viewers to give a shit from sheer confusion. Fe-Cal Kids ran as an online stunt by Dettol cleaning company and FCB. Getting the help of local influencers to push out its brand over social, people were quick to point out the closeness of Fe-Cal and fecal. The confusion as to why a kids clothing company was named after bodily extractions was quickly uncovered, with Dettol later confirming on the Fe-Cal page that it was all a hoax. The hoax was to show that 78 percent of clothes tested straight from the washing machine contained traces of live fecal bacteria. Nasty.

Who's it for: Pepsi Max for The All Blacks 

Why we like it: There is nothing we like more than seeing a group of grandmothers roasting our national team for wearing their shirts to tight. Pepsi Max, the official soft drink of the All Blacks, used the three women to promote 'No Sugar Coaching' a nice way of saying 'insulting', which we are completely game for. The three players struggle to answer the 'tough' questions by the women, with the unscripted answers from the boys adding some humour to the tense situation. 

Who's it for: Merdian for Garage Project 

Why we like it: The collaboration between Garage Project brewery and Meridian – who only generate electricity from 100 percent renewable resources – is the first time that the certified renewable energy mark has been made available in New Zealand. The fun two-minute-long clip battles against the winds of Wellington to show the story behind the new beer. The picturesque landscape paired with Garage Project's casual style makes for an unexpected yet successful collaboration. 

Who's it for: Māori Language Commission by Augusto 

Why we like it: Even though Cocka Tumeke is a sweet little bird with dead eyes, he is hawking a good lesson in this campaign; that if a native Australian feather duster of a bird can pick up some te reo Māori, then so can our Kiwis. Cocka Tumeke in the campaign dances around not overly paying attention to what's happening around him, proving that the challenge should be fairly simple. The nonchalant bird is supported by a cheeky narration, with an attempt of banter that the bird is just not into. Overall, a fun look at a very important issue. 

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