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Totally ... possibly the worst branding I've seen for quite a while. Isn't a brand supposed to be memorable and meaningful?
Basically it means creative agency merges with digital media agency ... and these guys are supposed to be gurus in communication lol
Love the song which i think is why it has so many hits on ytube- people trying to find out who sings it- but the comments section is disabled.
There’s a little bit of good in everyone: BNZ shows reaching goals takes sacrifices · 2 days, 19 hours ago
Classic Roy. Really nice.
Breaking news from New Zealand Marketing magazine · 6 days, 4 hours ago
Great insight. But long, boring, occasionally funny, agency-self-indulgent execution.
DB Export gets into Valentine's Day spirit with original romantic ballad · 6 days, 4 hours ago
Couldn't happen to a nicer agency.
Air NZ ditches much-ridiculed rap safety video after three months · 6 days, 5 hours ago
Nieman Lab has looked into the role of Facebook in the rise of anti-vaxxers. With WHO naming anti-vaxxers one of the top 10 global health threats for 2019, Nieman Lab argues it is time for Facebook to stop taking ad dollars from anti-vaccination campaigns.
The final report of the Digital, Culture, Media and Sport select committee’s 18-month investigation into disinformation and fake news has labelled Facebook ‘digital gangsters’. The report finds Facebook deliberately broke privacy and competition law, while British MPs are demanding urgent regulations of the social media platform.
The New York Times reports on the death of Kiyoshi Koyama, widely regarded as Japan’s pre-eminent jazz journalist. Koyama covered the music’s development throughout the 1960s and 70s before becoming a producer of archival albums. At the end of his life his personal archive included close to 30,000 vinyl albums and CDs.
Amazon’s been struggling in the film business, so much so it’s resetting its strategy. After putting too much emphasis on a narrow prestige lane, it’s set to diversify its offer with different genres – including awards-worth specialty films, sexual thrillers, and young-adult films.
Nonprofit company OpenAI has decided not to release its AI system that can write news stories and words of fiction. According to The Guardian’s report, the company fears the system will be misused and it needs more time to discuss the ramifications of the technological breakthrough.
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Who's it for: The Edge by the in-house team
Why we like it: Infomercial-style ads take us right back to the glorious days of old when we were sick – but not too sick – home from school and got the sought-after opportunity to watch daytime TV. There was literally nothing greater in an eight-year-old's life. So for that reason, these ads get a big tick from us. There's humour, and, despite what often happens when radio hosts venture into a visual format, it doesn't miss the mark.
Who's it for: House of Travel by the in-house team
Why we like it: Who doesn't love when brands bring back a break-out star from one of their earlier campaigns? To be completely honest, we didn't recognise Lucy on first glance, but after a quick trip down memory lane, we placed her as Miss Lucy from that singing and dancing retro campaign House of Travel launched more than a decade ago. We like the continuity of this ad and watching a man choke on his drink after a snapback from a woman doesn't hurt either.
Who's it for: Joblist by Badger Communications
Why we like it: Sonia is a dead-set hero. We are introduced to her glamorous, visor-wearing face peering out from behind a freshly-levelled hedge and the next thing we know she's no ordinary arborist. We watch Sonia as she looks into that shrub's soul and reveals the schnauzer-shaped masterpiece of her own creation. We never knew we needed someone with Sonia's skill set in our lives, but now we know we do. Thank you Sonia for showing us the light.
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