Brand Specialist

  • Auckland Central

> Champion what makes Auckland, Tamaki Makaurau a great place to live, work and invest
> Leverage the events of 2021 to grow Auckland’s reputation
> Bring your brand, marketing and digital expertise

He angitūtanga: The opportunity

Auckland Tourism, Events and Economic Development (ATEED) has undergone significant research into Auckland’s unique identity; defining Auckland’s Place DNA™ by understanding how residents view their city, how travellers and visitors perceive Auckland and what key Auckland agencies and businesses project about Auckland.

We want to help all Auckland stakeholders to communicate our unique narrative and positioning to residents and internationals alike by ensuring that Auckland businesses and organisations have the resources they need to deliver an aligned narrative. To do this we’ll be creating and curating a wide range of assets such as video, toolkits, campaigns and content, as well as influencing a range of events, activities and products.

With important events such as AC36, Te Matatini and APEC Leaders’ Week providing opportunities to showcase Auckland to the world. We are looking for organised and experienced marketers to join us at this exciting time.

We are recruiting two similar roles, one that has emphasis on brand and asset development and management and the other that will leverage your strong digital experience.

These are busy roles that will require agile and enthusiastic team players, keen to make a difference. With 2021 fast approaching, these roles will be key to making the years ahead significant towards strengthening Auckland’s reputation as a great place to live, work, study and invest.

He kōrero mōu: About you

An experienced brand and marketing generalist, you will be passionate about building brand equity. You will have worked on complex, high-profile projects and campaigns and have an excellent reputation and proven track-record in marketing.

With strong experience in bringing brands to life, you’ll be experienced in understanding and applying research, insight and analysis. Technically savvy, you are comfortable delivering within the fast-paced media and digital landscape, amidst the excitement of major events and multiple high priority projects. Importantly, you will be able to prioritise and manage multiple workstreams, be accountable for delivery, and enjoy a fast-paced and results-oriented workplace.

You will have social media and digital marketing know-how and have used emerging technology to develop brand preference and engagement. You are pragmatic, and self-motivated, understanding that as part of the Council family, process and protocols are required in order to deliver value to the rate-payer at all times.

Ngā āhuatanga kei a mātou: What we offer

As part of a passionate high-performing team, this is your opportunity to make a huge impact to Tāmaki Makaurau, Auckland. Our aspirations for Auckland are ambitious and we need people who enjoy a challenge and can support the delivery of successful multi-year marketing campaigns.

If you feel you can contribute to this outcome through your experience, excitement, and ingenuity please take up our invitation to apply. Come join us and have the satisfaction of knowing you’re contributing to Auckland’s economic growth.

For a confidential discussion or detailed position description, please contact Rennie Sharma, Senior Talent Acquisition Consultant

Applications close Sunday 29th September 2019.

Auckland Council is an equal opportunity employer (EOE) and we are committed to providing a working environment that embraces and values diversity and inclusion. If you have any support or access requirements, we encourage you to advise us at the time of application to assist you through the recruitment process.

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