Wanted; a fearless change-maker to communicate the obvious—magazines are trusted omni-channel media brands with large, active, high-value audiences.
In an environment of fake news, people trust magazines. In a cluttered landscape of notifications and distractions, magazines offer sanctuary for the reader. In a time of bots and video-pivoting multinationals, magazine media brands offer validated metrics across both print, digital and experiential channels. When other outlets are criticised for being partisan and shallow, magazine media offers independence and depth. After years of being called 'legacy media’, publishers now find themselves holding the golden ticket.
The Magazine Publishers Association is looking for an Executive Director who can communicate this to the market effectively and passionately.
This is a well remunerated position for a highly engaged media professional wanting the challenge of a lifetime—to work with some of the most exciting media brands in New Zealand on a bold mission to shore up existing channels, open new ones, and work with some of the country’s biggest media networks and the smallest home businesses to build value and opportunity across the whole industry.
The Executive Director also needs to wrangle some significant responsibilities;
· Delivering value to our all important sponsors and members
· Manage the MPA’s work program and financial management
· Work to deliver on strategic priorities set by the board
· Coordinate key initiatives for the industry around supply chain and currency
· Direct events and promotional activities
The Executive Director will have the support of a motivated board that represents the entire industry, and a weapon administrator to look after much the day-to-day functions.
You don’t need to have magazine experience but at least five years in the media sector would help. You will be a self-starter, strategic in approach and tactful in deployment. You will be able to sell a nuanced media message using data and inspiration in equal measure. Skills in management, marketing, events, budgets and planning would all be of value.
If you think this sounds like you, please click Apply Via Email below. Only shortlisted candidates will be contacted. Preference will be given to applicants entitled to work in (and currently residing in) NZ.
Hey well done TBWA - great 2 Degrees have gone back to their roots with the agency that launched the brand so successfully, well done Catherine, Shane and team. A nice way to end the year and good that 2 ...
Congratulations on issue 247! Here's to issue 500!
that's what we heard
any truth to the rumour that they have dumped 2D for Voda?
Very well played R&R (aged 5) and Special (aged 10) from all of us at the adolescent Big (aged 15).
Wonder what NZ Governments tax take is from the top 4 ranked websites. I think we can probably describe it as SF & A
Honouring the ads—and the agencies responsible for them—that make the biggest impact on consumers and get more bang for the client’s buck.
Use the ICG Media network of magazines, blogs, newsletters, video and content creation services to reach the new New Zealand.
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Contact Vernene Medcalf
Who’s it for: Les Mills by Motion Sickness and Alt Group
Why we like it: Getting to the gym in January after a relaxing summer is probably tougher than any other time of the year. But this ad from Les Mills, introducing its ‘Live Forward’ concept, might be the antidote. Featuring shots of peppy Les Mills instructors and members in a variety of classes and activities, instead of turning to chocolate (see below) you could see it as the motivation and encouragement you’ve been waiting for.
Who’s it for: Whittaker’s by Brewery Studio
Why we like it: For lovers of chocolate and pottery, this is an edible match made in heaven. Waiheke-based ceramicist Thea Ceramics ‘throws’ chocolate on the pottery wheel to create a vase able to hold flowers. While the longevity and function of such a vase can be called into question, it is undeniably a cute and enjoyable spot.
Who’s it for: NZTA by Clemenger BBDO
Why we like it: It is seen as a rite of passage for young Kiwi drivers to have a car that looks as if it might not pass its WOF, but this ad is working to encourage parents to purchase safer cars for their offspring to reduce fatalities. The undercover experts chat to the families with a good mix of humour and seriousness about the consequences of what happens in a car crash if your vehicle doesn't have the correct safety rating or airbags. We hope to see the safety message get through.
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