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You are a legend Andrew. Go well mate.
Simon, Rogan and team did a tremendous job. I believe the publisher shareholders have made the wrong call. Happy to be proven wrong but expect this will result in more spend going to the duopoly.
Yep. Sold off Ogilvy and Kantar and closed down designworks Wellington.
The big sell off is underway.
Seems to be bit of a WPP fire sale at the moment.
Well done to you guys. You have all earned it. Welcome back to the world of salary ratios and bad global business at wonderful margins!
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Who’s it for: KiwiRail and TrackSafeNZ by DDB
Why we like it: Watching this spot definitely provoked a visceral reaction. And while watching the real-life footage is stressful, this ad implores people to think about the impacts of the near misses on the train drivers themselves. The half-crosses are also a clever nod to just how close these near misses could have been a fatality. Well done to DDB for making us remember the people for whom these situations stick with for a long time.
Who’s it for: Electric Kiwi, created in-house
Why we like it: We’ve all had those days – you get a flat tyre or forget your raincoat, or the cat runs away. However, a Kiwi attitude (and a free hour of power from Electric Kiwi) is there to get through those bad times with a smile on your face. We also love the cheeky, can-do nature of this ad as it's well-matched to Electric Kiwi's position as a challenger brand.
Who’s it for: Sealy of Australia by DDB
Why we like it: While this spot is for an Australian company, we enjoyed DDB’s deep-dive into mattress making for Sealy. With continuous camera movement, attention to detail and showcasing of technology, it illustrates what a surprisingly fascinating and innovating process making a mattress is.
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