In Your Space: ASB opens up its new HQ to Google Street View

  • In Your Space
  • October 25, 2013
  • StopPress Team
In Your Space: ASB opens up its new HQ to Google Street View

Following in the footsteps of some overseas entities like Wired and Volkswagen, ASB has opened the doors of its new North Wharf head office to the world by creating New Zealand’s largest commercial interior Google Street View tour.

“We are pleased to be able to share our sustainable new home with millions of Google Street View users around the world who can now explore the inside of the ASB North Wharf building online,” says Derek Shortt, ASB’s general manager of property. “We’ve become the first major company in New Zealand to offer a virtual tour of our head office. This virtual tour takes in five of the building’s seven floors. You can take a peek at our on-site theatre, go inside one of our water drop-shaped meeting rooms or take in the view of the WaitemataHarbour from the roof-top deck of the building.”

ASB created the tour with the help of Property 3D, which used sophisticated camera equipment and photographers who moved throughout the building, stopping every few metres to take four photos facing north, east, south and west.

The photos were then stitched together digitally to create a sphere. Each sphere is strung together to create an interactive tour where users can move forward and back and look around at each point.

There will also be a dedicated 3D building view of ASB North Wharf available soon on Google Earth.

Visit ASB’s Google+ pages or 12 Jellicoe Street, Auckland on Google Maps or Google Earth to see inside both ASB North Wharf and the ASB Innovation Lab,

The numbers: 

Total file size of images: 7.5 GB 
Panoramas: 117
Total number of images used: 1404 (12 photos in 117 separate panoramas)
Estimated hours of processing time: 24 hours
Shoot time: 13 hours

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit