stoppress.co.nz https://stoppress.co.nz StopPress provides essential industry news and intelligence, updated daily. Tue, 27 Oct 2020 01:26:24 +0000 en-US hourly 1 https://wordpress.org/?v=5.5.1 https://i0.wp.com/stoppress.co.nz/wp-content/uploads/2019/08/StopPress-Favicon.png?fit=32%2C32&ssl=1 stoppress.co.nz https://stoppress.co.nz 32 32 9249403 Safety just got furry thanks to WorkSafe https://stoppress.co.nz/news/safety-just-got-furry-thanks-to-worksafe/ https://stoppress.co.nz/news/safety-just-got-furry-thanks-to-worksafe/#respond Tue, 27 Oct 2020 01:26:14 +0000 https://stoppress.co.nz/?p=41728 WorkSafe and FCB New Zealand’s wild new campaign – challenging Kiwis to take a fresh look at workplace safety – is now live. The launch TVC asks workers to be more proactive by listening to their ‘inner-meerkats’. Historically, workers have been told to follow the rules. And, to be fair, the rules are great for [...]

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WorkSafe and FCB New Zealand’s wild new campaign – challenging Kiwis to take a fresh look at workplace safety – is now live.

The launch TVC asks workers to be more proactive by listening to their ‘inner-meerkats’.

Historically, workers have been told to follow the rules. And, to be fair, the rules are great for the basics, like “wear a hardhat.” 

But in the last five years, WorkSafe has recorded 363 workplace deaths and over 120,000 workplace injuries. 

WorkSafe Marketing Manager, Chris Green, says: “Ultimately, we needed a campaign that empowers all in the workplace to take action if they are concerned about something going wrong.

“This is about moving away from considering health and safety as clipboards and checklists – to really caring about people. Meerkats have each other’s backs and New Zealanders should have each other’s too.”

The hero TVC – a product of the film direction of Sweetshop’s Mark Albiston and the visual effects wizardry of Blockhead VFX – extends into OOH, digital and social, with a series of heroic portraits by Match Photographers’ Ross Brown.

FCB Executive Creative Directors, Leisa Wall and Peter Vegas, say: “We really admire WorkSafe for their bravery. They knew that if they wanted to create real behaviour change and a platform that’s going to last, they’d need to do something radically different. They took the leap with us and we couldn’t be more proud of the result.”

CREDITS:

Client: WorkSafe

Agency: FCB New Zealand

Creative: David Shirley

Creative: Melina Fiolitakis

Production Company: Sweetshop

Director: Mark Albiston

Executive Producer: Ben Dailey

Exectutive Producer: Kate Roydhouse

Producer: Larisa Tiffin

DOP: Marty Williams

Production Designer: Neville Stevenson

Offline editor: Luke Haigh

Character Design, Animation & Visual Effects: Blockhead

Sound design & Original Soundtrack: Cam Ballantyne

Stills photography: Ross Brown 

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‘Haven’ now on sale https://stoppress.co.nz/news/haven-now-on-sale/ https://stoppress.co.nz/news/haven-now-on-sale/#respond Tue, 27 Oct 2020 00:13:45 +0000 https://stoppress.co.nz/?p=41722 The first issue of Haven, the country’s newest home and living magazine, is now selling on stands across New Zealand. A magazine for every Kiwi homeowner, renovating enthusiast, first home buyer, empty nester or apartment dweller, Haven is printed monthly.  This month’s cover star, surfer Holly Quinn, and her husband, Jackson, invite readers into their [...]

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The first issue of Haven, the country’s newest home and living magazine, is now selling on stands across New Zealand.

A magazine for every Kiwi homeowner, renovating enthusiast, first home buyer, empty nester or apartment dweller, Haven is printed monthly. 

This month’s cover star, surfer Holly Quinn, and her husband, Jackson, invite readers into their brand new Gisborne beachside home.

The first issue also features a beautifully curated Grey Lynn apartment which provides a masterclass in small-scale living and a Wellington bungalow which receives a monochrome makeover. 

Haven editor Vanessa Marshall says: “With many of us spending more time at home than ever, our homes are our safe haven from the challenges we face beyond our front doors. 

“By nature we are all curious and like to peek inside other people’s houses. We Kiwis even have a name for it: sticky-beaking. So when I was putting together this first ever issue of Haven, my main objective was to create a lifestyle and interiors magazine in which real New Zealanders with real homes could take a look at the many and varied houses we have around our country, while seeing something of ourselves reflected inside them.” 

This issue includes a working-from-home feature which highlights creative Kiwis who have transformed old sheds, bedroom corners and living rooms into fully functioning workspaces; green-fingered guru, Rachel Clare, who digs deep to reveal what to plant now; and florist extraordinaire Georgie Malyon who shows how to make an artful and easy bouquet.

Closing the magazine is Haven’s resident pet, Maude, a cavoodle who lives a charmed life with Wellington interiors aficionado Amanda Holland. 

Beyond the print publication, Haven will connect with Kiwi women 24/7 across its website, social and eDM channels. 

Website: havenmagazine.co.nz 
Facebook: @havenmagnz 
Instagram: @havenmagnz

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Pepsi Max and Sapien analyse Gen Z appetites https://stoppress.co.nz/news/pepsi-max-and-sapien-analyse-gen-z-appetites/ https://stoppress.co.nz/news/pepsi-max-and-sapien-analyse-gen-z-appetites/#respond Mon, 26 Oct 2020 22:36:19 +0000 https://stoppress.co.nz/?p=41715 To discern what Generation Z want, Frucor Sundry have engaged Sapien to research beverage desires of Kiwis aged 18-24 for the Pepsi Max brand. The exploratory work has been conducted with consumers to not only understand how Gen Z sees Pepsi Max as a brand, but to also understand how they want beverages to make [...]

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To discern what Generation Z want, Frucor Sundry have engaged Sapien to research beverage desires of Kiwis aged 18-24 for the Pepsi Max brand.

The exploratory work has been conducted with consumers to not only understand how Gen Z sees Pepsi Max as a brand, but to also understand how they want beverages to make them feel.

Agency 99 will use Sapien’s findings to inform their creative positioning and upcoming brand work for Pepsi Max. 

Traditionally, the marketing team has determined the desired feeling and attitudes of consumers. But Pepsi Max, Sapien and 99 will target consumers to supply the moods, words, images and feelings that will drive the marketing campaign.

Having worked with Frucor previously, Mark Vincent, Director of Research at Sapien, says: “It has been a fun project to be involved in. Frucor has been very receptive to doing things differently. It is great to be able to help them unlock how people are feeling rather than just judging ideas. 

“Both 99 and Frucor have embraced the learnings and used them to really connect with these young New Zealanders and put them at the heart of what they are trying to capture as a brand.”

Ursla Bowden, Marketing Manager at Frucor Suntory, adds: “We wanted to better understand the consumer and were pleased to bring Sapien on board to help gain the insights to base our upcoming campaign around. 

“It sounds obvious, but this approach is different from so many that are focused solely on the brand with retrofitted insights. So the Sapien research was an absolutely crucial part of the project.”

This innovative approach is an entirely New Zealand focused campaign and looks to understand what Kiwis want, rather than just rolling out the global marketing strategy.

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The Hits host hangs up the headphones https://stoppress.co.nz/movings-shakings/the-hits-host-hangs-up-the-headphones/ https://stoppress.co.nz/movings-shakings/the-hits-host-hangs-up-the-headphones/#respond Mon, 26 Oct 2020 20:58:17 +0000 https://stoppress.co.nz/?p=41712 After over a decade co-hosting Dunedin’s top-rating breakfast show ‘The Hits Callum and P Breakfast’, Callum Procter has announced he’s leaving radio. Sharing the news on-air today, he said: “After 32 years in radio, and many of those years sharing mornings with our amazing Dunedin and Otago listeners, I reckon it’s time to have a [...]

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After over a decade co-hosting Dunedin’s top-rating breakfast show ‘The Hits Callum and P Breakfast’, Callum Procter has announced he’s leaving radio.

Sharing the news on-air today, he said: “After 32 years in radio, and many of those years sharing mornings with our amazing Dunedin and Otago listeners, I reckon it’s time to have a crack at something completely different for a while. 

“Our listeners make this job so incredibly rewarding – but the time is right.”

Procter thanked his longtime Breakfast co-host, Patrina Roche. 

“P and I have become great mates over the years and have been there for each other day in day out. When you spend such a big part of your day in a studio together you get to know each other pretty well. She’s an absolutely classy broadcaster – and I know she’ll take the show on to bigger and brighter things.”

P was quick to pay tribute to Procter. 

“Callum has a brilliant knack of connecting with audiences by sharing the stories and experiences that they can relate to. He’s connected to what’s going on around Dunedin and is a passionate advocate for the Otago and Dunedin communities – and that’s what’s made him so popular with our local listeners.”

NZME’s General Manager, South Island, Janine Tindall-Morice, adds: “Our Otago and Dunedin listeners have shown an incredible loyalty to our local ‘The Hits Breakfast with Callum and P’.

“It’s testimony to the work they both do connecting to their community. We totally support Callum’s desire to have a break from broadcasting and wish him all the best.

“We look forward to building a new breakfast show with P and have launched the hunt for a new local star to co-host with her.” 

Procter finishes up on November 20.

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RUN on the move https://stoppress.co.nz/news/run-on-the-move/ https://stoppress.co.nz/news/run-on-the-move/#respond Sun, 25 Oct 2020 20:00:07 +0000 https://stoppress.co.nz/?p=41706 Indie creative agency RUN have made the move to their new premises on Cross Street, Auckland, in the eclectically wonderful Karangahape Road area.  Their swanky new digs are in the award-winning Green Rated Iron Bank Building, aligning with the agency’s values. RUN’s CD, Raymond Otene McKay, says: “Before we moved in, we had mana whenua [...]

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Indie creative agency RUN have made the move to their new premises on Cross Street, Auckland, in the eclectically wonderful Karangahape Road area. 

Their swanky new digs are in the award-winning Green Rated Iron Bank Building, aligning with the agency’s values.

RUN’s CD, Raymond Otene McKay, says: “Before we moved in, we had mana whenua come in and whakawātea (bless) the space to launch us off on the right foot.”

To kick off the move, the Māori-owned agency was part of Artweek Auckland, collaborating with husband and wife duo mahi toi artists, Lissy Cole and Rudi Robinson, and the Karangahape Rd Business Association Street Front project. 

RUN hosted bold and joyful crochet wheku in their new space. 

Cole says: “When RUN reached out to see if we wanted to be part of this collaboration, Rudi and I straight away said yes! We love supporting other Māori creatives and we love what they are doing in their agency.”

Despite Covid, RUN are experiencing growth and have had a number of recent wins, including projects for Callaghan Innovation, and recently launching a rebrand of He Waka Eke Noa to Amotai, supporting supplier diversity in Aotearoa.

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Capsule and Stuff get festive https://stoppress.co.nz/news/capsule-and-stuff-get-festive/ https://stoppress.co.nz/news/capsule-and-stuff-get-festive/#respond Fri, 23 Oct 2020 03:58:29 +0000 https://stoppress.co.nz/?p=41702 The content partnership between Capsule and Stuff has been live since August, and now the two brands have collaborated on an upcoming Christmas-themed magazine. The ‘Guide to Christmas Joy’ is a 32-page glossy magazine featuring food, meaningful stories, crafts, gratitude and gifts, produced by Stuff and Capsule.  It will be distributed in the Sunday Star-Times [...]

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The content partnership between Capsule and Stuff has been live since August, and now the two brands have collaborated on an upcoming Christmas-themed magazine.

The ‘Guide to Christmas Joy’ is a 32-page glossy magazine featuring food, meaningful stories, crafts, gratitude and gifts, produced by Stuff and Capsule. 

It will be distributed in the Sunday Star-Times on November 29 and in the Waikato Times, The Dominion Post and The Press on November 27.

The collaboration enables Capsule’s ex-Bauer editors to get back to their physical magazine roots, alongside the Stuff life & style team.

Alongside the editorial content, advertising packages will work seamlessly across Stuff and Capsule, offering advertisers strong exposure to life and style audiences.  

Capsule editorial director, Kelly Bertrand, says: “It’s going to be such a pleasure curating the content for this special festive magazine.

“2020 has been a tough one for so many people and we feel like everyone is ready for some Christmas inspiration and sparkle.”

Karen Towns, Stuff’s head of commercial content, adds: “The magazine will reach 168,000 readers in print, as well as digital audiences on the Christmas hubs of Stuff and Capsule.

“We’re really excited about the possibilities the collaboration with Capsule presents, now and into the future.”

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Ads of the week: October 23 https://stoppress.co.nz/ads-of-the-week/ads-of-the-week-october-23/ https://stoppress.co.nz/ads-of-the-week/ads-of-the-week-october-23/#respond Fri, 23 Oct 2020 01:50:34 +0000 https://stoppress.co.nz/?p=41694 From casual DIYers to perfect avocados and raising breast cancer awareness, this week has been a goodie. Who is it for: Enigma for Kennards Hire Why we like it: Whether stuck down a tunnel, or underestimating a backyard project, Enigma have perfectly (and hilariously) captured how the Kennards Hire team is obsessed with making any [...]

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From casual DIYers to perfect avocados and raising breast cancer awareness, this week has been a goodie.

Who is it for: Enigma for Kennards Hire

Why we like it: Whether stuck down a tunnel, or underestimating a backyard project, Enigma have perfectly (and hilariously) captured how the Kennards Hire team is obsessed with making any job easy – no matter whatever, whenever or wherever that may be. The sublime comic talents of Jesse James McElroy helped Enigma deliver fresh work for the client. Bloody brilliant facials, bloody brilliant acting. 

Who is it for: Hello for Breast Cancer Cure 

Why we like it: Cleverly based on the 13th century proverb ‘For the Want of a Nail’, Hello’s work for Breast Cancer Cure reminds people that seemingly unimportant acts can have grave consequences. We’ll happily support any campaign that drives donations across breast cancer awareness month, but the thought and effort that went into this goes above and beyond – with 660 bespoke pieces of artwork, it’s a striking way to bring attention to issues affecting the country. Poignant, provoking and powerful.

Who is it for: New Zealand Trade and Enterprise (NZTE) for Seafood New Zealand, Dairy Companies Association of New Zealand (DCANZ), Beef + Lamb New Zealand, New Zealand Winegrowers, NZ Avocado

Why we like it: There’s never been a better time to leverage the positive global sentiment being felt towards New Zealand (thanks Jacinda!) and to raise the international profile of the Kiwi brand in key markets, in a time when they can’t visit us. From breathtaking scenery to perfect avocados and cute cows, the campaign’s hero video delivers an aligned brand and highlights the care shown by our people.

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Scroll Media signs Student Job Search https://stoppress.co.nz/news/scroll-media-signs-student-job-search/ https://stoppress.co.nz/news/scroll-media-signs-student-job-search/#respond Thu, 22 Oct 2020 23:03:32 +0000 https://stoppress.co.nz/?p=41690 Digital advertising network, Scroll Media, has signed an exclusive representation agreement with Student Job Search to offer strategic advertising partnerships.  With a near 40-year history, not-for-profit Student Job Search is an essential source of talent and opportunity for both students and employers. The site boasts 90,000 unique users each month, 75,000 email subscribers and 103,000 [...]

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Digital advertising network, Scroll Media, has signed an exclusive representation agreement with Student Job Search to offer strategic advertising partnerships. 

With a near 40-year history, not-for-profit Student Job Search is an essential source of talent and opportunity for both students and employers.

The site boasts 90,000 unique users each month, 75,000 email subscribers and 103,000 social followers. 

For brands wanting to reach students or households, Scroll Media will offer packages including branded content, EDMs, social posts, banners and video.

Scroll Media Managing Director, Jane Ormsby, says: “We are delighted to add Student Job Search to our portfolio to give brands a way to partner with an established student audience and enhance student wellbeing.”

Emma Adcock, Partnerships and Marketing Manager at Student Job Search, adds: “With the Scroll Media agreement we look forward to developing strategic marketing partnerships with brands that align with our values and support our mission to enhance student employability and well-being.”

As the employment landscape changes due to Covid-19, more businesses are looking to the student workforce as a place to find emerging fresh talent, something Student Job Search believes will make them more critical than ever.

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Kiwibank and 99 create signage with 11,000 plastic bottles https://stoppress.co.nz/news/kiwibank-and-99-create-signage-with-11000-plastic-bottles/ https://stoppress.co.nz/news/kiwibank-and-99-create-signage-with-11000-plastic-bottles/#respond Thu, 22 Oct 2020 21:04:26 +0000 https://stoppress.co.nz/?p=41688 In partnership with 99 and Neo Signs, Kiwibank has unveiled New Zealand’s first commercial signage using over 11,000 recycled single-use plastic bottles. The innovative installation coincided with the opening of Kiwibank’s new corporate premises in Auckland’s Wynyard Quarter. 99’s idea for sustainable signage was inspired by the building’s 6-green star rating, and the final creative [...]

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In partnership with 99 and Neo Signs, Kiwibank has unveiled New Zealand’s first commercial signage using over 11,000 recycled single-use plastic bottles.

The innovative installation coincided with the opening of Kiwibank’s new corporate premises in Auckland’s Wynyard Quarter.

99’s idea for sustainable signage was inspired by the building’s 6-green star rating, and the final creative was conceived after researching the volume of plastic waste in our country.

99 Creative Director, Danielle Barclay, says the team were shocked to discover 252,000 tonnes of plastic is thrown into New Zealand landfill annually, with each single-use plastic bottle taking up to 450 years to decompose.

“We pitched a bold design idea in response to the brave brief from Kiwibank to create a sign that had never been attempted before, to demonstrate the importance of recycling and reuse, and that beauty can be created from waste.”

The design drew inspiration from the area’s history and is a unique representation of Wynyard Quarter’s evolution.

The colour gradation of green and clear bottles represents the original untouched environment, the ocean and the natural movement of water. 

11,536 420ml bottles were collected from major sporting events at Eden Park pre-lockdown.

Simon Hofmann, GM Brand and Marketing at Kiwibank, says the project perfectly aligned to Kiwibank’s commitment to a more sustainable Aotearoa.

“We’re proud of the outcome that the collaboration between Kiwibank, design partner 99 and production partner Neo Signs has achieved in producing this first for New Zealand.”

The sign’s energy usage is the same, if not less, than a household vacuum cleaner.

CREDITS:

99: Danielle Barclay, Elizabeth Roebeck, Lauren Griffin, Ethan Wilson, Akira Hobcraft

Kiwibank: Simon Hofmann, Carly Roma, Gemma Lambert, Dean Turner, Kim Waghorn

Production Partner: Tony Clark, Neo Signs

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2degrees appoints new Chief of Strategy https://stoppress.co.nz/movings-shakings/2degrees-appoints-new-chief-of-strategy/ https://stoppress.co.nz/movings-shakings/2degrees-appoints-new-chief-of-strategy/#respond Thu, 22 Oct 2020 03:26:29 +0000 https://stoppress.co.nz/?p=41678 Zac Summers will be joining 2degrees as Chief of Strategy, tasked with driving the ongoing exponential growth for the challenger brand in its second decade. CEO Mark Aue said recruiting the right person was critical, especially considering how 2degrees has changed the face of telecommunications in New Zealand since 2009, and has a clear intent [...]

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Zac Summers will be joining 2degrees as Chief of Strategy, tasked with driving the ongoing exponential growth for the challenger brand in its second decade.

CEO Mark Aue said recruiting the right person was critical, especially considering how 2degrees has changed the face of telecommunications in New Zealand since 2009, and has a clear intent to keep bringing the fight for fair through competition.

“Zac has the exact blend of skills and experience that we were looking for in this critical role. He will be tasked with driving our business to ensure we thrive in our second decade, continuing and building on the great work of our leadership teams,” Aue says. 

Summers has more than 20 years’ experience in strategic roles with Apple, Vodafone and McKinsey across New Zealand, Australia and the UK.

“I’m passionate about the opportunities that are present at a challenger like 2degrees, and the chance to keep driving innovation and competition. The notion of a fighting for fair resonates well with me, and I look forward to joining the team,” Summers says. 

He will join 2degrees in late November.

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