stoppress.co.nz https://stoppress.co.nz StopPress provides essential industry news and intelligence, updated daily. Thu, 02 Apr 2020 22:59:08 +0000 en-US hourly 1 https://wordpress.org/?v=5.4 https://i0.wp.com/stoppress.co.nz/wp-content/uploads/2019/08/StopPress-Favicon.png?fit=32%2C32&ssl=1 stoppress.co.nz https://stoppress.co.nz 32 32 9249403 DDB and KidsCan show the stark reality of families in poverty https://stoppress.co.nz/news/ddb-and-kidscan-show-the-stark-reality-of-families-in-poverty/ https://stoppress.co.nz/news/ddb-and-kidscan-show-the-stark-reality-of-families-in-poverty/#respond Thu, 02 Apr 2020 22:27:03 +0000 https://stoppress.co.nz/?p=37965 DDB and KidsCan have partnered with our much loved Kiwi chefs to show the sad reality and true stories of families in poverty, and the hardships they face trying to feed their children. Poverty continues to be a massive problem in our communities, and when it comes to families feeding their children, a little needs [...]

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DDB and KidsCan have partnered with our much loved Kiwi chefs to show the sad reality and true stories of families in poverty, and the hardships they face trying to feed their children.

Poverty continues to be a massive problem in our communities, and when it comes to families feeding their children, a little needs to go a long way.

Through a series of 45” spots, DDB New Zealand uses a handful of renowned Kiwi chefs including Nadia Lim, Peter Gordon, Allyson Gofton and Michael Van de Elzen, who in their own cooking-show-style prepare what at first seems to be a healthy signature meal.

The spots are beautifully created, with soft lighting and encouraging music. The personality of the chefs creates a scene that draws viewers in.

The upbeat energy of the tvc is familiar of classic cooking commercials, but comes to an abrupt holt as the meal in preparation is revealed, a somber dish based on true stories from Kiwi families and children living in hardship.

DDB executive creative director, Gary Steele says that the challenge was to create a call to action that resonated with all Kiwis.

“The message needed to be disruptive and raw, really hitting home that every day in New Zealand, children will go hungry unless we all work together to donate and generate change. We want the campaign to educate and unify the nation, we need to look out for one another.”

The campaign encourages Kiwis to donate, so that the association can help feed Kiwi kids, which co-founder of KidsCan Julie Chapman says all kids deserve.

“This campaign represents the growing number of parents struggling day-to-day trying to provide for their families. Through donations, KidsCan is currently feeding over 34,000 children but as we see more Kiwis losing work due to COVID-19, there has been an overwhelming increase in need. We can only make a difference in these children’s life with the support of kind Kiwis,” says Chapman.

Client credits:

CEO & Founder – Julie Chapman

GM Marketing & Commercial Projects – Rachel Morrison

Brand Manager – Leigh Jeffs

External Media Specialist – Sarah Stewart

Agency credits DDB:

Regional Chief Creative Officer Australia & New Zealand: Damon Stapleton

Executive Creative Director: Gary Steele

Creative Directors: Christie Cooper & James Conner

Art Director: Grace Bader

Copywriter: Angella Dravid

Executive Producer: Judy Thompson

Senior Producer: Samantha Royal

Group Business Director: Annabel Rees

Senior Business Manager: Georgie Levitt

Business Coordinator: Margot Rudolph

Senior Planner: Thinza Mon

PR Account Director: Max Burt

Production Company: EXIT

Executive Producer: Decland Cahill

Director: Felicity Morgan-Rhind

DOP: Richard Harling

Post Production Company: DDB

Offline Editor: Simon Murtagh, DDB

Colourist: Pete Ritchie

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oOh!media joins in on national teddy bear hunt https://stoppress.co.nz/news/oohmedia-joins-in-on-national-teddy-bear-hunt/ https://stoppress.co.nz/news/oohmedia-joins-in-on-national-teddy-bear-hunt/#respond Thu, 02 Apr 2020 21:35:03 +0000 https://stoppress.co.nz/?p=37958 With a national teddy bear hunt currently underway, oOh!media have decided to join in on the fun using their digital screens. The community based ‘National bear hunt’ initiative involves kiwi kids searching their streets for teddy bears that have been placed in house windows by locals. As the country is in lockdown, the bear hunt [...]

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With a national teddy bear hunt currently underway, oOh!media have decided to join in on the fun using their digital screens.

The community based ‘National bear hunt’ initiative involves kiwi kids searching their streets for teddy bears that have been placed in house windows by locals. As the country is in lockdown, the bear hunt is proving to be a light-hearted form of entertainment for families, while keep children active.

Adding to the hunt, oOh!media will be running images of at least eight different bears across the companies Street Furniture digital product nationwide. oOh!media New Zealand’s general manager, Nick Vile, says the teddy bear creative will alter depending on context in the local area, weather, special events and the time of the day.

“There is a specific teddy for sunny days, and a teddy with an umbrella for rainy ones. We also have a sleepy teddy for later at night, plus a teddy with cutlery for lunch time,” he says.

Vile says the hunt is a fun and innovative way to keep kids entertained while the country self isolates.

“As a public space medium, oOh! is passionate about doing what we can to support the community through the technical capabilities of our digital product and our ability to reach into neighbourhoods nationwide.

“In this instance we are using both those things to help amplify this heart-warming initiative with the ultimate aim of boosting community spirit across New Zealand.”

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Cadbury and Ogilvy encourage kindness with emotive Easter campaign https://stoppress.co.nz/international/cadbury-and-ogilvy-melbourne-encourage-kindness-with-emotive-new-easter-campaign/ https://stoppress.co.nz/international/cadbury-and-ogilvy-melbourne-encourage-kindness-with-emotive-new-easter-campaign/#respond Thu, 02 Apr 2020 20:45:29 +0000 https://stoppress.co.nz/?p=37942 In light of Easter fast approaching, Cadbury and Ogilvy Melbourne have released a heart-warming campaign across New Zealand and Australia which focuses on small acts of kindness and a glass half full mentality. Directed by Mitch Kennedy, the campaign stars a young boy who wakes up before the rest of his family to be the [...]

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In light of Easter fast approaching, Cadbury and Ogilvy Melbourne have released a heart-warming campaign across New Zealand and Australia which focuses on small acts of kindness and a glass half full mentality.

Directed by Mitch Kennedy, the campaign stars a young boy who wakes up before the rest of his family to be the first to find Easter eggs in the garden. Lodged at the top of the tree is a generous Cadbury Dairy Milk Easter egg, which the young boy does everything he can to get his hands on. Once collecting the egg, the boy demonstrates a beautiful act of kindness by gifting it to his twin sister who has broken her leg and can’t join in on the egg hunt.

Ending with Cadburys iconic line ‘There’s a glass and a half in everyone’, the campaign encourages people to be kind, an uplifting reminder in such unprecedented times.

Executive director of Ogilvy Melbourne, David Ponce de Leon, says although the world can seem bleak right now, there are still acts of generosity happening every day.

“The new Cadbury Milk campaign is a celebration of the little moments that connect us. A very real, down to earth Australian story we are certain will resonate with consumers this Easter.”

In addition to the TVC, the campaign will run across digital and social, and will also provide a 360-egg hunt on Facebook. Mondelez equity director, Anthony Ho, says now is the ideal time to be spreading kindness.

“In these trying times, Cadbury believes that now more than ever, there is a glass and a half of generosity and goodness in everyone. Our new film continues our drive to tell simple stories about generosity and human connection.

“Cadbury Dairy Milk’s Easter eggs have brought enjoyment to Australians for generations, and Easter is a time to continue to come together and look out for one another.”

 Credits: 

Paul Chatfield – Director Marketing Chocolate, Mondelez International

Anthony Ho – Brand Equity Director, Mondelez International 

Melanie Yates – Senior Marketing Manager, Mondelez International

Meaghan Brodie – Senior Brand Manager, Mondelez International 

Ogilvy: 

David Ponce de Leon – Executive Creative Director 

Josh Murrell – Creative Director 

Sharon Condy – Creative Director 

Huei Yin Wong – Senior Art Director 

Jack Railton-Woodcock – Senior Copywriter 

Virginia Pracht – Head of Strategy 

Danielle Chapman – Managing Partner, Client Lead 

Bianca Kerr – Senior Account Director 

Stacey Wacker – Account Manager 

Alana Teasdale – Senior Broadcast and Content Producer 

Other: 

Production Company: The Producers 

Director: Mitch Kennedy 

Producer: Tanya Spencer 

DOP: Kieran Fowler 

Post Production: Manimal Post 

Post Producers: Kate Reynolds/Hannah Byrnand 

Editor: Simon Njoo 

Online Editor: Ryan Brett 

Colourist: Edel Rafferty 

Post Production – Animation: Cadre Pictures 

Cadre Producer: Steve Kerswell 

Media – Wavemake

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ANZA urges the Government to support local media following Bauer closure https://stoppress.co.nz/news/anza-urges-the-government-to-support-local-media-following-bauer-closure/ https://stoppress.co.nz/news/anza-urges-the-government-to-support-local-media-following-bauer-closure/#respond Thu, 02 Apr 2020 02:34:54 +0000 https://stoppress.co.nz/?p=37950 Following the announcement that Bauer Media NZ had been closed by its parent company, ANZA’s chief executive Lindsay Mouat is urging the Government to safeguard New Zealand’s remaining media. The announcement that Bauer Media is closing its NZ operations immediately “should be setting off alarm bells with regulators for the future of local media, if [...]

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Following the announcement that Bauer Media NZ had been closed by its parent company, ANZA’s chief executive Lindsay Mouat is urging the Government to safeguard New Zealand’s remaining media.

The announcement that Bauer Media is closing its NZ operations immediately “should be setting off alarm bells with regulators for the future of local media, if they weren’t ringing already,” says Mouat.

“There is the very real risk that the future of media in this country is a mix of only existing Government owned assets, global online platforms and a small number of niche news offerings,” said Mouat. “We believe this would be an unacceptable outcome for New Zealand. Without diverse media, there are obvious risks for society.”

ANZA is urging Broadcasting, Communications and Digital Media Minister, Kris Faafoi to broaden the focus of the recently established review of the Government owned media assets, Radio New Zealand and TVNZ, to that of New Zealand media more widely. “The ACCC’s Digital Platforms report released in 2019 provides an excellent place to start,” says Mouat.

Recognising that time is critical, we call on the Government to urgently investigate and implement steps that can be undertaken in the short-term to support local media while this occurs, says ANZA.

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A strong wake-up call: BC&F Dentsu and L’affare launch ‘Mighty’ coffee https://stoppress.co.nz/news/a-strong-wake-up-call-bcf-dentsu-and-laffare-launch-mighty-coffee/ https://stoppress.co.nz/news/a-strong-wake-up-call-bcf-dentsu-and-laffare-launch-mighty-coffee/#respond Wed, 01 Apr 2020 22:38:15 +0000 https://stoppress.co.nz/?p=37936 BC&F Dentsu has strengthened creative and coffee cravings in its latest campaign for L’affare coffee roasters. In no greater time has strong coffee been needed than now. Answering the calls, L’affare produced its ‘Mighty’ coffee, a new blend no available to consumers. BC&F Dentsu worked alongside L’affare to promote this new, hefty blend. “This coffee [...]

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BC&F Dentsu has strengthened creative and coffee cravings in its latest campaign for L’affare coffee roasters.

In no greater time has strong coffee been needed than now. Answering the calls, L’affare produced its ‘Mighty’ coffee, a new blend no available to consumers.

BC&F Dentsu worked alongside L’affare to promote this new, hefty blend.

“This coffee is no Ponsonby Pooch, it has serious bite, and it should be approached with caution.” Rob Longuet-Higgins, associate creative director, BC&F Dentsu. 

The Wellington coffee roasters are launched ‘Mighty’ with out-of-home and time-targeted digital.

Selena Hurndell Bulled, marketing manager of L’affare says the campaign was a great way to show their dedication to a strong brew.

“We like our coffee strong and we know our customers do too. Our Head Roaster and Coffee Specialist have developed ‘Mighty’ with that in mind. We think it will deliver the punch people have been looking for in a premium, fresh roasted coffee brand,” says Hurndell Bulled.

Credits:

Client – L’affare

Agency – BC&F Dentsu

Photography – Jono Parker

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IAB NZ pairs with Manaaki to help businesses during Covid-19 https://stoppress.co.nz/news/iab-nz-pairs-with-manaaki-to-help-businesses-during-covid-19/ https://stoppress.co.nz/news/iab-nz-pairs-with-manaaki-to-help-businesses-during-covid-19/#respond Wed, 01 Apr 2020 21:55:56 +0000 https://stoppress.co.nz/?p=37933 IAB NZ has announced today a new initiative with Manaaki to help provide support for businesses who may be struggling due to the lockdown and effects of Covid-19. Manaaki is an online platform that allows businesses to ask questions and receive advice from national and international experts, including Craig Hudson (Xero), Stefan Lepionka (Charlie’s) and [...]

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IAB NZ has announced today a new initiative with Manaaki to help provide support for businesses who may be struggling due to the lockdown and effects of Covid-19.

Manaaki is an online platform that allows businesses to ask questions and receive advice from national and international experts, including Craig Hudson (Xero), Stefan Lepionka (Charlie’s) and Annah Stretton (Stretton Group).

The move is an important one in a time of mass uncertainty, and brings to light the Kiwi way of offering support to those who need it.

Gill Stewart, CEO of IAB NZ says she is please Iab is there to support something so important.

“Our Board is comprised of publishers, each with a large reach in the wider New Zealand community. This will amplify Manaaki’s important message and ensure small businesses receive the opportunity to understand more about Manaaki and how the online forum can assist them’.

Manaaki was created by Indigo, an innovation company founded by Monty Betham and Pat MacFie. The two founders said of the new initiative that this will hopefully provide 1000’s of Kiwi businesses with the help they need.

“We’re a small business too; we know from personal experience how tough it is right now, which is why it’s so important that small businesses get access to top quality free advice to help them navigate the challenges ahead.”

Over 80 prominent NZ businesspeople from a wide range of industries including Retail, Finance and Insurance, and Branding and Marketing, have stood up to offer their expertise.

Find out more here.

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Updated: Bauer Media Group discontinues New Zealand publishing business, deny government assistance. https://stoppress.co.nz/news/bauer-media-group-discontinues-new-zealand-publishing-business/ https://stoppress.co.nz/news/bauer-media-group-discontinues-new-zealand-publishing-business/#respond Wed, 01 Apr 2020 20:46:54 +0000 https://stoppress.co.nz/?p=37930 This morning, Bauer Media Group announced it would be officially closing the New Zealand side of its publishing business. The press release stated the all New Zealand Bauer staff have been advised this morning that the business is no longer viable and that it intends to close. Brendon Hill, ANZ CEO said: “This is a [...]

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This morning, Bauer Media Group announced it would be officially closing the New Zealand side of its publishing business.

The press release stated the all New Zealand Bauer staff have been advised this morning that the business is no longer viable and that it intends to close.

Brendon Hill, ANZ CEO said: “This is a devastating blow for our committed and talented team who have worked tirelessly to inform and entertain New Zealanders, through some of the country’s best-loved and most-read magazines.”

Magazine publishing in New Zealand is currently suspended as part of the New Zealand Government’s decision to move to the Covid-19 Level 4 restrictions. Mr Hill said: “We understand the New Zealand Government’s decision to move to Covid-19 Level 4, but it has put our business in an untenable position. Publishing in New Zealand is very dependent on advertising revenue and it is highly unlikely that demand will ever return to pre-crisis levels.”

Mr Hill said: “An active search is underway to find buyers for our New Zealand assets, including our many iconic titles, however, so far an alternative owner has not been found.”

Bauer Media Group has confirmed its intent to close the New Zealand business to its staff and that funding will be provided to enable all staff to be paid their full redundancy and leave entitlements.

Mr Hill concluded: “I would like to recognise the impact that this decision will have on our suppliers, customers and the wider publishing industry. This is a very difficult time for the entire media industry.”

Updated by the editor:

In an update by Jacinda Arden, she expressed sadness for the closure of the business but confirms that the government offered Bauer wage help to keep the business afloat, which was denied by the German owners.

“Bauer closing was at the same time as Covid-19, but not because of it,” she said during a nation wide update.

She continued;

“Within a couple of days of New Zealand government announcing the lockdown, Bauer contacted the minister and told him they were not interested in subsidies. They didn’t enter a conversation about becoming an essential service, they didn’t seek to continue to operate in lockdown and they didn’t want to use the government support to keep their doors open. So I reject any suggestion that Covid-19 and ur response to it has caused them to shut their printing press but I deeply regret that they have. In my view they should have taken it up and should of keep going.”

The decision of the parent company to close Bauer puts just over 250 jobs on the line.

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From our thought leaders: “How do you think this WFH period will permanently alter the way we work?” https://stoppress.co.nz/opinion/from-our-thought-leaders-how-do-you-think-this-wfh-period-will-permanently-alter-the-way-we-work/ https://stoppress.co.nz/opinion/from-our-thought-leaders-how-do-you-think-this-wfh-period-will-permanently-alter-the-way-we-work/#respond Wed, 01 Apr 2020 00:47:00 +0000 https://stoppress.co.nz/?p=37920 A new normal has been established as most of our industry settles into working from home. Here, a few of our thought leaders answer the question of how this new normal will permanently alter the way in which we work. Paul Head, CEO of the Comms Council: “What a crazy time we’re all living through. [...]

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A new normal has been established as most of our industry settles into working from home. Here, a few of our thought leaders answer the question of how this new normal will permanently alter the way in which we work.

Paul Head, CEO of the Comms Council:

“What a crazy time we’re all living through. Our society is almost totally disrupted and many of the old ways of doing things simply don’t work anymore. But aren’t we an amazingly adaptive species. Within a week we’ve all changed how we work and communicate with each other. Yes, it’s out of necessity, but often significant and lasting change by events beyond our control. And let’s not forget that the change is enabled by technology. Even a decade ago we wouldn’t have been able to work as seamlessly as we are.

But I think the idea of having significant numbers of people working from home at any one time is something that will have bedded in by the end of the crisis. It makes sense from so many perspectives. It’s better for the environment. It will enable organisations to downsize premises, saving on rental costs. One of the questions over working remotely has always been how you keep people connected. But in the past week, we seem to have cracked that problem. Friday drinks on Zoom (with no drink driving risks), 10 am “water cooler” chats via video about what we did in the weekend and what happened on the latest reality TV episode. When we come out the other side of this, I think many of us may choose to work in a different way.

Until then, stay safe, stay healthy.”

 Paul Shale, CEO at FCB:

“It’s early days but five thoughts feel worth discussing.

1: You don’t break old habits or make new ones in four weeks, but the lockdown could accelerate trends that were already changing the way we work.

2: Just like a Christmas break, we will soon return to the comfort of familiar routines. The permanent change will more likely come from longer-lasting financial impacts, like reduced working hours and increased job-sharing.

3: Short-term digital changes won’t become permanent without reliable infrastructure. Over past weeks IT departments upgraded to enable remote working but the explosion of mobile/home/videoconferencing still overloaded networks. Post-pandemic, the government need to invest in digital highways as much as concrete ones.

4: Global health concerns got surreal with the lockdown and more stressful with overnight job insecurity. Working from home quickly turned into living at work. Can video conferencing become real enough to permanently replace “being there”, for work and for each other?

5: Four weeks from now we’ll crave freedom as well as increased security and control. When your workplace reboots, will you turn back towards the old? Or will you grasp this opportunity to reset and change for good?”

Elaine Koller, CEO of PRINZ

“COVID-19 will change the way we work in several ways.

People who didn’t appreciate that relationships are paramount, now will. Each of us will remember how we were treated by our employers, colleagues, clients and everyone else we deal with in our day-to-day working lives when the crisis hit. Many people are working around the clock, others suddenly find themselves without work or unable to work from home, and everyone is just trying to get on with life as best they can. Respect, empathy and compassion go a long way.

There will be an increased appreciation for clear and transparent communication. People need to understand what is happening, what it means for them, what they need to do, and what the next steps are. Just compare how the New Zealand government’s response to that of some other nations.

The prevalence of working from home will increase. This event has certainly hastened WFH for those organisations that did not previously have the capability and there is no doubt that the technologies we are using to communicate virtually will become increasingly adopted into the working environment even once we return our physical premises.”

John Miles, CEO of the New Zealand Marketing Association:

“This is an interesting question, as I think there will be stages post lockdown before there is any semblance of what was previously normal. The key determinant being when a vaccine is available. We might be out of lockdown, but our borders will be closed. So, the obvious changes to work will be employers more sympathetic to WFH, less travel, an influx of zoom meetings, less socialising, more localised conferences/online conferences, higher demand for online learning etc.

However, the change that I hope for is that business will be focused on how to creatively generate revenue rather than where do we cut costs. Mark Ritson made the following comment concerning marketing in a COVID-19 environment: “The wheels of industry need to keep turning so workers are paid and families are fed. Those wheels are best greased by effective marketing. We need to drive demand like never before”

The change we need is for marketers to have proven their value to businesses as the “revenue champions” rather than the first targets of cost-cutting.”

Murray Streets, BC&F Dentsu managing director:

“Amidst the cost reviews and the repeated reforecasting it’s all too easy to miss the opportunities to work smarter not harder once the crisis has passed.

First, agency operations will be entirely digitised once and for all. Gone the paper WIPs and the endless Excel spreadsheets, hello new platforms and ways of working that drive up productivity.

Second, less collaboration porn. That is, an appreciation that we’re all way more productive when we collaborate sensibly not just for the sake of it. Getting the right blend of digital, face-to-face and solitary problem solving, tailored to achieve specific goals, is what produces effective work.

Third, in a genuine crisis, everyone values the outcomes rather than fretting over the inputs. Long may this continue. The pandemic could reinforce the true value of our advice as agencies as opposed to the current obsession surrounding the number of hours on a job.

Finally, when agency management are challenged to lead their teams authentically from their homes and on screens, then the core skills of effective servant leadership are put to the test: clarity, communication, empathy, human connection. Leaders who simply aren’t up to this task will be found out.

The short-term pain is undeniable but the potential to transform our businesses for the better is all around us right now.”

James Mok, managing director of VMLY&R:

“We’ve all had the technology ready to make our lives easier but it’s not until we’ve been forced to do it that it’s been adopted en masse. Typical humans – you can lead a horse to water etc. The last two weeks the team at VMLY&R have gone from full office presence to complete #WFH mode, connecting and sharing on Teams, Zoom, Bluejeans, Slack as well as trusty email and phone calls. There have been some VPN challenges, we’ve worked out that turning off the mic sound stops feedback, turning off video is better for bandwidth, and our IT Manager is now a supreme God. We’ve adapted our new ways of working with minimal fuss.

But is it the permanent model for the future? Certainly we’ve proven technology and flexible working doesn’t compromise productivity and maybe it’s even improved people’s engagement in meetings. The need for office seating for all staff all the time is questionable. Having to travel to meetings, especially international travel, will be questioned, saving massive costs as well as reducing potential health risks (we’re all a bit more paranoid now).

But ours is a human business and we can’t underestimate the delightfully random benefits of socialising to generate unexpected ideas and opportunities. And some people need social contact more than others. We’ve seen goodwill and humour get us through the early stages of isolation but we have yet to see the downsides of 4-8 weeks of WFH. 

I have no doubt the world will be different once the dust settles and humans and businesses will be living a new normal.”

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Radio’s place through the pandemic https://stoppress.co.nz/news/radios-place-through-the-pandemic/ https://stoppress.co.nz/news/radios-place-through-the-pandemic/#respond Wed, 01 Apr 2020 00:02:49 +0000 https://stoppress.co.nz/?p=37924 Kiwis and in fact the world are turning to radio to help them cope through the pandemic. In the USA, which is now the epicentre of COVID-19, bespoke research was undertaken by Nielsen to measure how radio listening has changed. As the data shows, 8 in 10 people listen to the same if not more [...]

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Kiwis and in fact the world are turning to radio to help them cope through the pandemic. In the USA, which is now the epicentre of COVID-19, bespoke research was undertaken by Nielsen to measure how radio listening has changed.

As the data shows, 8 in 10 people listen to the same if not more radio – it’s just the means of listening that has changed.

A common concern we are hearing at this time is that because radio is such a key media channel for commute and in-car listening, the assumption is engagement will have stopped. However, now more than ever audiences are tuning in to be informed and entertained. Maintaining the habit of listening to our favourite hosts gives us a sense of normalcy.

We talk a lot about what we consider to be the six principles of radio, and as the Nielsen chart shows, none is more prevalent now than radio’s ability to be a companion. We’re lucky to have more radio stations per capita than any country in the world, meaning there is no shortage of personalities to keep up with or make us feel less alone as the case may be.

Commercial Radio Australia has reported a 20% increase in users and a 22% increase in time spent listening on smartphones via RadioApp over the past week to March 30th.

Closer to home, our network partners are seeing proof of this in their digital listening figures. As of March 31st, NZME’s radio audience increased 51% week on week on iHeartRadio. MediaWorks are seeing similar movements, with upwards of 8,000 additional overall app users each week.

Though the upcoming radio survey results weren’t measured during the outbreak, it’s likely AM/FM listening will have increased significantly as well. For the time being we can utilise digital insights as an indication of how habits may have changed as a result of the pandemic. We’ll keep agencies up to date as new data becomes available.

More and more people are turning to radio to help them understand and cope through the pandemic. We celebrate all of those keeping the essential service running – from home or otherwise – at this time.

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Federation encourages people to #adoptakiwibusiness https://stoppress.co.nz/news/federation-encourages-people-to-adoptakiwibusiness/ https://stoppress.co.nz/news/federation-encourages-people-to-adoptakiwibusiness/#respond Tue, 31 Mar 2020 21:55:05 +0000 https://stoppress.co.nz/?p=37903 Federation agency has released an initiative to get individuals to adopt a Kiwi business and provide supporting during lockdown. Covid-19 has hit businesses hard, as most have had to close their doors or resort to online only to meet lockdown regulations. In particular SME’s who make up 98 percent of New Zealand businesses. In an [...]

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Federation agency has released an initiative to get individuals to adopt a Kiwi business and provide supporting during lockdown.

Covid-19 has hit businesses hard, as most have had to close their doors or resort to online only to meet lockdown regulations. In particular SME’s who make up 98 percent of New Zealand businesses.

In an act of support, Federation has created an initiative to inspire New Zealander’s to adopt a Kiwi business. #AdoptaKiwibusiness is a way the individual can do their part to support businesses owners and their families during Covid-19.

Managing director of Federation, Sharon Henderson, says personal experience of starting her agency during the last recession made her sympathetic to the upcoming struggles of small business owners.

“I know first-hand the challenges that New Zealand business, our brands and workforce will be facing already. Loss of income, redundancies, even complete collapse or closure of small business. And with COVID-19, there’s the extra dimension of a pandemic and New Zealand-wide lockdown. Not just recession. The worse thing we can do now is to adopt an ‘every man for himself’ attitude.”

Henderson says she believes it’s in our nature to do what we can to lend a hand to those who need it.

“We have 500,000+ small businesses in NZ who together employ more than 2 million people and contribute more than $232,324 million to our economy. That’s 30 percent of New Zealand’s GDP. We need these businesses to get through COVID-19. As a nation of Kiwis, we can lend a helping hand where it’s needed, in the way that each of us can.”

An online shot, a future booking, some extra work right now, or just a shout out on your social media and business networks is enough says Henderson.

She says the initiative has been well received following its release late last week. Yet Henderson says this is something she would like to see Kiwi’s foster past just the lockdown.

“Our intention was always to foster a wider Kiwi spirit amongst all New Zealanders to get out there and adopt a business they can help. The Facebook community is there to give people ideas and inspiration to help the small businesses around them. 

“Within days of launch however, we are heading towards a Facebook community of 1000 people already and seeing high engagement from small business owners and self-employed people who want a community to belong to in these difficult times. We’re surprised ourselves how quickly its taken hold, and are now pivoting our strategy to make it a place for problem and idea-sharing for small business, with guest commentators who will provide tips and advice.”

By adopting a Kiwi business, all that is required of the individual is to make sure these businesses are treated like family and not left on their own in such an uncertain time.

It is as simple as checking in with a local business and seeing if they need help in any way. It’s a simple gesture that can sometimes mean the world to people who are struggling.

“They may not need your help right now, but knowing people you care how they’re doing will ease the burden. A problem shared is a problem halved.”

Find out more and how to be involved here.

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