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Eye-tracking research proves JCDecaux delivers meaningful connections

With the media mix greater than ever, country head NZ Mike Watkins talks us through JCDecaux’s eye-tracking study and how its billboards attract attention.

More than one model in the sea, part three: how organisations are taking the reins of their advertising
features

More than one model in the sea, part three: how organisations are taking the reins of their advertising

The marcomms industry is a fluid place. Clients come and go, new screens and platforms lure audiences’ eyes, talent moves from place to place, and in the face of these changes, the most efficient way to get a job done may not always be the same. Erin McKenzie takes a look at some of the clients doing it for themselves and the changing role of agencies, and finds there's more than one model in the sea.

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Social responsibility: Facebook in the aftermath of the Christchurch mosque terror attack

Friday 15 March started out as a day of hope in New Zealand. Social media was awash with posts, images and stories about the nation’s ...

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“Have our own voice”: Hello Zukeen on taking risks, celebrating the arts and the joy of magazines

StopPress talks with Sam Fraser-Baxter, editor of arts and culture magazine Hello Zukeen, about self-publishing, the magazine's nonsensical name and the expectations of print.

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More than one model in the sea, part two: how organisations are taking the reins of their advertising

The marcomms industry is a fluid place. Clients come and go, new screens and platforms lure audiences’ eyes, talent moves from place to place, and ...

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Meet the Brand Love Academy Class of 2019

A stellar line up consisting of a behavioural scientist, neuroscientist-in-training and work futurist have been drafted for Verizon Media’s inaugural Brand Love Academy. StopPress sat ...

features

More than one model in the sea, part one: how organisations are taking the reins of their advertising

The marcomms industry is a fluid place. Clients come and go, new screens and platforms lure audiences’ eyes, talent moves from place to place, and ...

news

From Spark PR & Activate to Drum: How the OMG agency gave itself a new identity

Last night, under a veil of purple lights and blue balloons, Spark PR & Activate was reborn, with a new identity, ‘Drum’. The name change ...

features

Hey, Big Spender: Navigating the wild world of marketing technology

Fun fact: The average CMO spends more on technology than many CIOs. Has the job of the marketer suddenly become complicated? And how do you ...

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Creative excellence: Shane Bradnick on the Axis Awards, creativity, and change

StopPress speaks with Shane Bradnick about his move from DDB to take up a role at TBWA\New Zealand, his thoughts on award shows and his ...

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The Stoppies 2018: All winners revealed The Stoppies 2018: All winners revealed

A rundown of those who walked home with a treasured doorstop last night.

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