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TVNZ-NZ Marketing Awards 2019: Jo Mitchell brings taste of New Zealand to McDonald's, named Marketer of the Year

When Jo Mitchell, McDonald's NZ director of marketing, joined in 2013, she was tasked with turning around a business that had lost touch with New ...

Pharmacy marketing – it’s all about brand awareness
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Pharmacy marketing – it’s all about brand awareness

The retail pharmacy industry has been going through an upheaval of late, new players coming into the market and disrupting the traditional model. Their secret weapon? Print.

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Modern-day botany: how Scapegrace blended the taste of black

In the wake of Scapegrace Black hitting shelves, we talk to the distillery’s co-founder Mark Neal about how the new gin reaffirms what the brand ...

features

Content marketing comes of age – part two

Is traditional advertising giving way to a different, more authentic form of brand communication? This is the question being asked as brand storytelling appears to ...

features

Keeping up with the play: Heineken and Rugby World Cup 2019 sponsorship

Heineken is one of six global sponsors for Rugby World Cup 2019. StopPress spoke with Sean O’Donnell, director of marketing at DB, about the value ...

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Stuff promotes print excellence with The Paper Planes

It’s growing in importance to celebrate the creativity and innovation seen in our print advertising. Stuff is now giving ad excellence a chance to shine ...

features

Content marketing comes of age – part one

Is traditional advertising giving way to a different, more authentic form of brand communication? This is the question being asked as brand storytelling appears to ...

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They take you on that journey’: Briscoe Group’s Fiona Stewart on partnering with Data Insight to deliver tangible business results

Look around the industry and you’ll see a number of organisations at a crossroad – where to next with their data? Fiona Stewart, Briscoe Group ...

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The Pixel Awards set to light up creativity

The country’s creatives, agencies and clients are set to benefit with the announcement of The Pixels, an initiative from Lumo to inspire digital out-of-home creativity.

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Safety First: where are advertising dollars going – part two

Following the Christchurch terror attack on 15 March, the Association of New Zealand Advertisers and the Commercial Communications Council called on the advertising and media ...

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Build on the basics: translating great ideas into effective digital billboards

Lumo gives a few design tips and tech-led techniques for creatives on how to stand out, increase engagement and communicate brand values when using digital ...

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