Goal-driven
Citta approached Homestyle to create a partnership that used the key strengths of each business – interior styling and advice.
The initial concept mooted was to hold styling awards that coincided with seasonal themes and product releases. What Homestyle developed went a step further, changing the campaign from being event-based to being more holistic content-driven programme.“The ultimate goal was to create a platform that would grow in esteem over the years,” Burrowes says.
“We knew it would be successful but it has exceeded expectations.”

Burrowes says Citta wanted to build trust and loyalty with customers, elevate the brand’s presence in the New Zealand market as leaders in interior style advice, create a platform to grow interest and esteem, educate would-be stylists and give them the confidence to expand their skills, and showcase the brand’s interiors range.
To do this, Homestyle ran three five-page integrated editorial spreads, ran social media competitions, held six sell-out workshops, and created a large pool of high-quality content for Citta’s own online style advice platform, styleyourspace.nz.
“In the spirit of partnership, the campaign became entirely holistic and weaved through all our channels,” Burrowes says.
“While finished features were published in print and online, imagery and video of behind the scenes and how-to’s were widely viewed through both Homestyle’s and Città’s channels.”