More than ads
Advertising isn’t an industry known for standing still, which in turn has led to Flying Start evolving its remit well beyond the disciplines it was originally founded on.
“Many of our retail clients moved their work in-house or into advertising agencies, but conversely other clients now want to simplify the layers and work directly with the makers,” McCauley says.
“We have always had agency partners who know our capability, and now we have great client partners who seek the same production efficiencies, but for different reasons.”
In a world driven by moving image a modern production company like Flying Start is asked to produce a very diverse range of video content.
“Most companies have multiple audiences so we might be asked to produce a video of a CEO speaking to shareholders or staff, film a community event, or be working with agency partners to create online branded content, right through to a full-service TV commercial.”
McCauley says the team is comfortable producing work for any distribution channel and always looks for the best possible solution.
A pragmatist, McCauley stresses that the “best solution” isn’t necessarily the most lavish one, but rather the one that best captures the brief and achieves the desired objectives for clients at a price they can afford.
“All businesses have limited marketing budgets and therefore when we are invited onto a project we have to use the funds allotted to video production with the utmost care,” McCauley says.
Flying Start is adept at stretching budgets further and giving clients more than they originally expected. A recent example of this can be found in the work the production crew recently did for Haier. Asked to produce a series of clips for online use, Flying Start saw an opportunity to go a step further.
“We saw an opportunity to deliver the project in a way that gave the client the potential for extended use over multiple media platforms, not just what had been briefed, and which maximised the investment made in the shoot.”