CNZHerald.com – the joint venture between NZME (Publisher of NZ Herald) and Chinese Herald, now has over 120,000+ Unique Users weekly with over 350,000+ weekly page views with 70 percent of these coming from New Zealand but an important 30 percent from overseas, a great tie in for Chinese language visitors.
Meanwhile, WeChat is the number one social network choice for Chinese nationals. New Zealand and China have parallel universes when it comes to social media, since Facebook, YouTube, Twitter and Skype are currently blocked in China.
Nine in 10 Chinese living in New Zealand who have a smartphone, have a WeChat account. WeChat users spend an average of 40 minutes a day on the platform, with 55 percent checking in more than 10 times. The Chinese Herald verified official WeChat account, established since 2015, now has more than 40,000+ subscribers, 250,000 Unique Visitors and 350,000+ Page Views Monthly. The Chinese Herald publishes four in-depth original articles a day on the platform, seven days a week, offering multiple ways for the local Chinese community to connect. There are already 170,000 local users of WeChat in New Zealand.
As Wendy Jefferson, marketing executive Continental Cars (BMW) advises, “It is very important for us to find ways of communicating with the Chinese community and we have found a lot of benefits in dealing with the Chinese Herald, who have introduced us to new ways of doing business with WeChat and their website.”
“The Chinese market in New Zealand is unique”, says Chinese Herald general manager, Christina Yu.
"Unlike those Chinese communities in Australia, Canada or other immigrant destinations, NZ Chinese immigrants are more educated and relaxed, they enjoy New Zealand’s quality lifestyle and are willing to spend and invest more in New Zealand market."
New Zealand is home to more than 170,000 Chinese with 70 percent of them living in Auckland according to the 2013 census. The real growth has only happened recently and the 2018 census figures to be released soon are likely to show a higher than expected rise in Chinese immigrants.
“We provide multiple media platforms to serve the Chinese community,” says Wang, “Unlike most Kiwis, Chinese people livingin New Zealand rely upon ethnic news services as their main source of news and there is a strong cultural trust of their own media, which makes the ethnic media a very effective advertising medium. Advertising in Chinese Herald exposes the advertisers to a substantial cross-section of the local Chinese community, which is the most significant, affluent and influential migrant group in New Zealand.”
The Chinese Herald has discovered that some of the greatest returns have been for clients in the real estate, cars, banking and finance, luxury goods, mobile phones, health products, supermarkets and travel industries.
Chinese Herald has been working closely with Newmarket and Parnell Business Associations, they provide workshops and seminar to local businesses who would like to tap into the Chinese market, sharing updated consumer trends and effective Chinese marketing strategies. With its locally employed Chinese speaking staff the Chinese Herald is able to develop media and marketing strategies for big advertising agencies, consider cultural factors and write in Chinese rather than translate. The ability to help marketers avoid cultural faux pas is essential in this market.
In the three years since the change of ownership, staff levels have doubled with an intake of Chinese speaking staff that understand the Chinese language and culture essential for the communication requirements of a community news purveyor.
New Zealand’s Chinese population is one of the highest growth sectors of the economy. The Chinese community in New Zealand have strong connections to their country of origin and consequently prefer accessing new through their own language media. Marketers who ignore this will be missing out on a rapidly growing market opportunity.
For more information about the Chinese Herald contact Christina Yu at email@example.com or phone 021 329328