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TVNZ-NZ Marketing Awards 2019: Auckland Council's Emily Thorn named Rookie Marketer of the Year

Since 2016, Emily Thorn, a marketing and publicity specialist for Auckland Council, has quickly excelled in marketing with ideas that cut through the marketplace. It’s ...

DB Breweries spreads its wings, wins Supreme at TVNZ-NZ Marketing Awards
awards

DB Breweries spreads its wings, wins Supreme at TVNZ-NZ Marketing Awards

To turn Tui’s fortunes around, DB Breweries brewed up a new drink, and while it sports the Tui logo, it’s not a beer.

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When is a prescribed solution not the right answer?

Sometimes the brief can miss the mark when expectations are too tight. Here, Insight Creative tells us how the prescribed solution isn’t always the best ...

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How Phantom Lab is mixing art and innovation

From treasure hunts to lenticular images and interactive posters, Phantom Billstickers is generating attention for advertisers and entertaining passerby’s. We talk to its marketing manager ...

features

TVNZ-NZ Marketing Awards 2019: Jo Mitchell brings taste of New Zealand to McDonald's, named Marketer of the Year

When Jo Mitchell, McDonald's NZ director of marketing, joined in 2013, she was tasked with turning around a business that had lost touch with New ...

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Pharmacy marketing – it’s all about brand awareness

The retail pharmacy industry has been going through an upheaval of late, new players coming into the market and disrupting the traditional model. Their secret ...

news

Modern-day botany: how Scapegrace blended the taste of black

In the wake of Scapegrace Black hitting shelves, we talk to the distillery’s co-founder Mark Neal about how the new gin reaffirms what the brand ...

features

Content marketing comes of age – part two

Is traditional advertising giving way to a different, more authentic form of brand communication? This is the question being asked as brand storytelling appears to ...

features

Keeping up with the play: Heineken and Rugby World Cup 2019 sponsorship

Heineken is one of six global sponsors for Rugby World Cup 2019. StopPress spoke with Sean O’Donnell, director of marketing at DB, about the value ...

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Stuff promotes print excellence with The Paper Planes

It’s growing in importance to celebrate the creativity and innovation seen in our print advertising. Stuff is now giving ad excellence a chance to shine ...

features

Content marketing comes of age – part one

Is traditional advertising giving way to a different, more authentic form of brand communication? This is the question being asked as brand storytelling appears to ...

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