We’ve all heard about the importance of social media as a platform for customer engagement. And we’ve also heard how social media is an increasingly vital tool in the arsenal of effective marketing. But how do you measure what for many is intangible?
Generating buzz around a brand is a crucial element, as is having a clear understanding of what you are setting out to achieve. Is it a short campaign designed to purely get the name heard by as many people as possible? Is it to create an online footprint to secure investors? Is it to re-build brand positivity after forgettable marketing strategies? Is it all of the above and much more?
Whatever it is, there must be a way of measuring success. And Andy Beal, he of MarketingPilgrim.com, will be providing the answers to some of these questions at the Social Media Junction conference at Sky City Convention Centre in Auckland, 17 May.
In any marketing, PR or advertising discipline, measuring success can be fraught with difficulties. Beal is considered one of the world’s leading authorities in the realm of online marketing and, in one of the keynotes on day one of the event, the US social media guru will offer his insights into how you can set the parameters of success before any campaign begins and how you can retrospectively look back on whether the campaign achieved what it set out to.
For some, success means dominating the Google results for their brand keywords. For others, it means a strong online footprint of positive associations when potential customers or investors perform their due diligence. Whatever your industry, Beal will leave you more knowledgeable when it comes to discussing the all-important ROIs of your campaign.
Interested parties can register for the Social Media Junction here.