Magazines: from all angles

  • Media
  • January 25, 2013
  • StopPress Team
Magazines: from all angles

As the tide of digital has washed over this industry in recent years (the Ad Contrarian calls it The Triumph of Disinformation), blowing the trumpet of traditional media has been fairly tough going. But as part of the magazine industry's renewed zeal to grow advertising market share and convince clients it is an effective advertising medium—and in an effort to inspire some optimism among those selling magazine ads and show how magazines are evolving—the Magazine Publishers Association is putting on a conference featuring big brained magazine supporters such as Y&R's James Hurman, Fisher & Paykel's Sonya Aitken, Pacific Magazine's Peter Zavecz and Contagion's Richard Thompson. 

As the flyer for the 'Inside Out, Outside In' event says: 

New Zealand’s magazine market is one of the most exciting and vibrant in the world. Magazines are evolving, so our approach to advertising sales needs to evolve with it. The MPA’s 2013 Sales Conference will convince you about the Power of Magazines, featuring a range of inspirational speakers, from publisher, to advertiser, to agency. The day will be rounded out with a series of workshops, designed to increase your knowledge and passion for this compelling medium. You’ll finish the day feeling energised and excited about all magazines have to offer.

Interested? Get your tickets for the event, which takes place on 27 February, here

Conference Agenda





Arrival, tea/coffee


Opening address

John Baker, MPA Chairman


Commercial overview

Katrina Horton, MPA Commercial Director


The power of magazines – the media owner

Peter Zavecz, Pacific Magazines Commercial Director


Morning tea


The power of magazines – the client

Sonya Aitken, Fisher & Paykel Marketing Manager


The power of magazines – the agency

James Hurman, Y&RNZ Managing Director




Speaker TBC


Sales Workshops (45min each)

-        Selling with research

-        Digital – the basics

-        Getting into the sales zone


Richard Thompson, Contagion



Networking session (drinks)



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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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