Hyperfactory's Handley to speak at Marketing Forum

  • Marketing
  • November 9, 2010
  • StopPress Team
Hyperfactory's Handley to speak at Marketing Forum

In what could only be classified as a tease, Derek Handley, mobile marketing pioneer and the co-founder of recently acquired Hyperfactory, will be announcing a unique global opportunity for New Zealand's leading marketing entrepreneurs at the Marketing Association’s Marketing Forum 2010 on 29 November in Auckland. But you have to be there to find out what it is.

The Marketing Forum is the pinnacle of the Marketing Association’s executive event series and it unites the country's most senior, successful and influential marketing professionals to promote and celebrate thought leadership and success.

Handley will be joined by fellow chief executives Eric Hertz - 2degrees, Carl Bergstrom - Frucor Beverages Group Ltd and Alan Gourdie – Telecom Retail, who will share their views on best-in-class approaches and tools that leading brands leverage to drive better marketing planning, accountability and brand performance.

The Marketing Association is also holding The Marketing Forum in Wellington on 30 November where thought leaders from Synovate Wellington, MAF, Loyalty New Zealand, DraftFCB, ALAC, ECCA, GSL Network and the Ministry of Social Development will focus on how to effect behavioural change through successful social marketing and public information strategies.

More information is available on the Marketing Association website: www.marketing.org.nz or email enquiries to events@marketing.org.nz.

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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