Get the skinny on direct marketing success

  • Marketing
  • July 11, 2012
  • StopPress Team
Get the skinny on direct marketing success

Coca-Cola South Pacific, giffgaff and from the UK, KidZania from the US and Digital Alchemy from Australia arrive next week to spill the beans to New Zealand marketers on how they've harnessed modern direct marketing to take their businesses to another level.

Coca-Cola's loyalty platform has allowed the brand to build communities of highly engaged customers. 

“The Coca-Cola Global Facebook group was started by consumers. How is that for loyalty?” says Leo Roberts, group marketing manager.

Comparethemarket grew its brand from 10 percent market share to 32 percent in just over two years, and giffgaff boasts that 95 percent of its customer service is done by 'super fans'.

Local speakers from Telecom Retail, Foxtrot Media and New Zealand Post will complete the line up, and Idealog editor Hazel Phillips will be MC-ing.

To register or for more info, see here.

When: July 18, 9am-5pm
Where: Eden Park, Auckland

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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