Get caught in Charlie Robertson’s web of effectiveness

  • Advertising
  • September 3, 2012
  • StopPress Team
Get caught in Charlie Robertson’s web of effectiveness

For all you effectiveness sponges out there, Red Spider Network's Charlie Robertson, a world leading strategic planner in brand strategy and communications and the international guest judge for this year’s Effie Awards, will be spreading the good word tomorrow night at at a function hosted by CAANZ, TVNZ and AUT Business School.

The event is taking place on Tuesday 4 September at AUT University’s City Campus.

Time: 4.45pm start

Finish: 6.00pm followed by drinks and nibbles.

Dress: Business

Tickets: $35 for CAANZ & ANZA members/$40 for non-members.

Address: 

AUT University, 
Auckland City Campus, 
WA Building Room WA220, 
45 Wellesley Street

Get your tickets here

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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