Crystal balls warmed up for Marketing Today as Warner's Morse added to line-up

  • Marketing
  • October 21, 2011
  • StopPress Team
Crystal balls warmed up for Marketing Today as Warner's Morse added to line-up

Put 16 November 2011 in your diary folks, because the Marketing Association reckons the list of big brains on the bill means the Marketing Today conference is shaping up as the biggest marketing event of the year.

The focus of this year’s conference is the future of media and marketing, and speakers like keynote Joi Ito, director of the Massachusetts Institute of Technology Media Lab, Warner Music Group’s director of marketing operations Eric Morse and local bods like Debra Hall, Paul Maher and Paul Thomson, will share insights into where consumers are moving, the exponential pace at which this is happening, and how this phenomenon is transforming the media space and those that operate within it or supply to it.

“This will be New Zealand’s biggest marketing event of the year – we have secured an impressive line-up of both local and international marketing and media experts and the agenda for the day has been designed to be interactive, so come prepared to participate,” says Sue McCarty, chief executive of the Marketing Association.

Morse, the latest addition to the line-up, is an award-winning digital innovator and has led content for RealNetworks and Smirnoff Ice, created data-driven product and branding strategy for Singer Sewing Co., and mapped out merchandising and branding programs for Coca-Cola. In 2002, he founded Trampoline House magazine, an early online “culture-discovery” destination.

He specialises in integrating multiple channels into cohesive messaging and engagement campaigns. Calling upon his work with global superstars and multinational brands, he will discuss his unique vision of where we’re going as an industry, and present a practical approach to turning top line ideas into bottom line results.

For more information and to buy tickets go to





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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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