Woohoos by app: NZ Tax Refunds adds to digital suite

  • Apps
  • April 1, 2014
  • Amanda Sachtleben
Woohoos by app: NZ Tax Refunds adds to digital suite

NZ Tax Refunds has added iOS and Android apps to the ways users can find out if they're owed a tax refund.

The Woohoo app takes a more iterative approach to the process, asking more questions and guiding the user, says CEO Cilla Hegarty. It also notifies users about the progress of their refund.

She says it isn't designed as a point of difference among competitors, but to streamline the experience for customers.

"Adding technology wherever we can smoothes the path, makes it less invasive and gives [users] the information they want," she says.

Using the service on desktop or mobile reveals whether a refund is owed within 60 seconds of the application being completed, and Hegarty says the speed will be similar using the app.

As well as applying for a refund and viewing the status of the refund, users can update NZ Tax Refunds if their details or circumstances change and get regular notifications about the estimated date of their refund release from the IRD.

The company is also offering weekly prize draws and a reduced fee for app users of 14 percent. It stresses the app is secure, with personal and bank details protected by encryption and a time out function if the app isn't used for a certain length of time.

The app was developed by Group Lark, headed by internationally-known Kiwi marketer and entrepreneur Andy Lark. 

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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